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Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad

The purpose of this review is to examine and analyze the impact of advertising towards purchasing futsal shoes. An advertising campaign is a specific course of action design to advertise. The advertisements planned will appear throughout the Malaysia. In order to have an effective campaign the focus...

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Bibliographic Details
Main Author: Mohamad, Ahmad Mustaqim
Format: Thesis
Language:English
Published: 2015
Subjects:
Branding (Marketing)
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/14175/1/TD_AHMAD%20MUSTAQIM%20MOHAMAD%20AD%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/14175/
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spelling my.uitm.ir.141752016-07-04T08:57:33Z http://ir.uitm.edu.my/id/eprint/14175/ Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad Mohamad, Ahmad Mustaqim Branding (Marketing) Malaysia The purpose of this review is to examine and analyze the impact of advertising towards purchasing futsal shoes. An advertising campaign is a specific course of action design to advertise. The advertisements planned will appear throughout the Malaysia. In order to have an effective campaign the focus will be on the bigger urban and multicultural cities. We plan to expose our target audience to Kelme brand via various outlets throughout their daily lives so that we are present in player futsal minds. This analysis will be more focus on advertising campaign using TV-Commercial and print ads. Teenagers are now more knowledgeable.They are truly the internet generation, and get their news and information primarily from television. The television medium is the most attractive and important place to advertise.Most of the young people remain glued to the television and enjoy what they see. We will appeal to our target audience by producing TV-Commercial ads that reflect the style of playing futsal. We will also show the advantages and the latest technology on these shoes.The campaign theme that will be used is durable, quality, comfort and style. 2015 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/14175/1/TD_AHMAD%20MUSTAQIM%20MOHAMAD%20AD%2015_5.pdf Mohamad, Ahmad Mustaqim (2015) Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad. Degree thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Branding (Marketing)
Malaysia
spellingShingle Branding (Marketing)
Malaysia
Mohamad, Ahmad Mustaqim
Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
description The purpose of this review is to examine and analyze the impact of advertising towards purchasing futsal shoes. An advertising campaign is a specific course of action design to advertise. The advertisements planned will appear throughout the Malaysia. In order to have an effective campaign the focus will be on the bigger urban and multicultural cities. We plan to expose our target audience to Kelme brand via various outlets throughout their daily lives so that we are present in player futsal minds. This analysis will be more focus on advertising campaign using TV-Commercial and print ads. Teenagers are now more knowledgeable.They are truly the internet generation, and get their news and information primarily from television. The television medium is the most attractive and important place to advertise.Most of the young people remain glued to the television and enjoy what they see. We will appeal to our target audience by producing TV-Commercial ads that reflect the style of playing futsal. We will also show the advantages and the latest technology on these shoes.The campaign theme that will be used is durable, quality, comfort and style.
format Thesis
author Mohamad, Ahmad Mustaqim
author_facet Mohamad, Ahmad Mustaqim
author_sort Mohamad, Ahmad Mustaqim
title Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
title_short Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
title_full Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
title_fullStr Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
title_full_unstemmed Analysis the impact of advertising towards purhasing futsal shoes (case study Kelme futsal shoes ) / Ahmad Mustaqim Mohamad
title_sort analysis the impact of advertising towards purhasing futsal shoes (case study kelme futsal shoes ) / ahmad mustaqim mohamad
publishDate 2015
url http://ir.uitm.edu.my/id/eprint/14175/1/TD_AHMAD%20MUSTAQIM%20MOHAMAD%20AD%2015_5.pdf
http://ir.uitm.edu.my/id/eprint/14175/
_version_ 1685648482180792320
score 13.211869

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