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A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail

The study integrated the Protection Motivation Theory into the Technology Acceptance Model to explore factors influencing robo-advisory service adoption. Robo-advisor adoption among retail investors in Malaysia was low during financial crises like COVID-19, necessitating an investigation into adopti...

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Main Authors: Abd Razak, Najihah, Ismail, Kamisah
Format: Article
Language:English
Published: UiTM Press 2024
Subjects:
Finance and cycles. Financial crises. Convergence (Economics)
Online Access:https://ir.uitm.edu.my/id/eprint/109340/1/109340.pdf
https://ir.uitm.edu.my/id/eprint/109340/
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id my.uitm.ir.109340
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spelling my.uitm.ir.1093402025-01-20T04:36:31Z https://ir.uitm.edu.my/id/eprint/109340/ A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail mar Abd Razak, Najihah Ismail, Kamisah Finance and cycles. Financial crises. Convergence (Economics) The study integrated the Protection Motivation Theory into the Technology Acceptance Model to explore factors influencing robo-advisory service adoption. Robo-advisor adoption among retail investors in Malaysia was low during financial crises like COVID-19, necessitating an investigation into adoption determinants. Little is known about the drivers of robo-advisor adoption during financial crises and how investors perceive the effectiveness and reliability of AI-assisted services in such circumstances. The study contributes to existing literature by shedding light on investors' protection behaviors and AI adoption in the financial sector during challenging economic times. Quantitative data from 128 respondents revealed that response efficacy influences perceived usefulness, impacting investors' intentions to use robo-advisors. Behavioral intention significantly predicted actual usage during crises like COVID-19, highlighting challenges in translating knowledge into action. The study enhances understanding of investors’ decision-making and offers insights for policymakers and financial services providers, amid evolving financial landscapes. UiTM Press 2024-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/109340/1/109340.pdf A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail. (2024) Management & Accounting Review (MAR) <https://ir.uitm.edu.my/view/publication/Management_=26_Accounting_Review_=28MAR=29/>, 23 (3): 18. pp. 355-375. ISSN 2550-1895
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Finance and cycles. Financial crises. Convergence (Economics)
spellingShingle Finance and cycles. Financial crises. Convergence (Economics)
Abd Razak, Najihah
Ismail, Kamisah
A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail
description The study integrated the Protection Motivation Theory into the Technology Acceptance Model to explore factors influencing robo-advisory service adoption. Robo-advisor adoption among retail investors in Malaysia was low during financial crises like COVID-19, necessitating an investigation into adoption determinants. Little is known about the drivers of robo-advisor adoption during financial crises and how investors perceive the effectiveness and reliability of AI-assisted services in such circumstances. The study contributes to existing literature by shedding light on investors' protection behaviors and AI adoption in the financial sector during challenging economic times. Quantitative data from 128 respondents revealed that response efficacy influences perceived usefulness, impacting investors' intentions to use robo-advisors. Behavioral intention significantly predicted actual usage during crises like COVID-19, highlighting challenges in translating knowledge into action. The study enhances understanding of investors’ decision-making and offers insights for policymakers and financial services providers, amid evolving financial landscapes.
format Article
author Abd Razak, Najihah
Ismail, Kamisah
author_facet Abd Razak, Najihah
Ismail, Kamisah
author_sort Abd Razak, Najihah
title A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail
title_short A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail
title_full A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail
title_fullStr A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail
title_full_unstemmed A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail
title_sort malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / najihah abd razak and kamisah ismail
publisher UiTM Press
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/109340/1/109340.pdf
https://ir.uitm.edu.my/id/eprint/109340/
_version_ 1823097900427640832
score 13.239859

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