A Malaysian perspective on the impact of protection motivation behaviours on robo-advisor adoption during financial crises / Najihah Abd Razak and Kamisah Ismail
The study integrated the Protection Motivation Theory into the Technology Acceptance Model to explore factors influencing robo-advisory service adoption. Robo-advisor adoption among retail investors in Malaysia was low during financial crises like COVID-19, necessitating an investigation into adopti...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2024
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/109340/1/109340.pdf https://ir.uitm.edu.my/id/eprint/109340/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|