The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail
Data breaches is a security incidents in which confidential data is being transmitted, copied or stolen by an unauthorized individual that would resulted negative consequences on the affected firms such as loss of market value, loss of customers and reputational damage. As corporate reputation is am...
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| Format: | Student Project |
| Language: | English |
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2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/108159/1/108159.pdf https://ir.uitm.edu.my/id/eprint/108159/ |
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