Cover Image

The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail

Data breaches is a security incidents in which confidential data is being transmitted, copied or stolen by an unauthorized individual that would resulted negative consequences on the affected firms such as loss of market value, loss of customers and reputational damage. As corporate reputation is am...

Full description

Saved in:
Bibliographic Details
Main Author: Ag. Ismail, Norazira
Format: Student Project
Language:English
Published: 2017
Subjects:
Business societies
Online Access:https://ir.uitm.edu.my/id/eprint/108159/1/108159.pdf
https://ir.uitm.edu.my/id/eprint/108159/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.108159
record_format eprints
spelling my.uitm.ir.1081592024-12-26T03:41:15Z https://ir.uitm.edu.my/id/eprint/108159/ The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail Ag. Ismail, Norazira Business societies Data breaches is a security incidents in which confidential data is being transmitted, copied or stolen by an unauthorized individual that would resulted negative consequences on the affected firms such as loss of market value, loss of customers and reputational damage. As corporate reputation is among the valuable assets, organizations need to be efficient in measuring the best techniques to manage it. Nowadays, social media such as Twitter, Facebook and Weblogs has become very popular communication tools among the internet users where people can share information, pictures and opinions on different aspects of daily life such as working or family events. Therefore, data breaches through social media could contribute to the reputational risk. The purpose of this study is to investigate the impact of data breaches through social media that could contribute to the firm reputational risk. The reputational effect of data breaches measured based on content by applying a novel approach which is the sentiment-based event study by taking samples that consist of 6 different companies within the year 2013 to 2016. The independent variables are the actual return to identify whether the company’s return are affected due to the data breach incidents and the trader sentiment from the social media. The dependent variable represented as reputational risk will be measured by the abnormal return of the affected companies. The data for actual return are collected from Yahoo Finance and Stock Analysis on Net website. The collected data are examined by using time series which is EViews 8th Edition. The actual results from this study showed that actual return and trader sentiment had significant positive relationship towards abnormal return at 99% confident level while trading volume showed there is no relationship towards abnormal return. 2017 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/108159/1/108159.pdf The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail. (2017) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business societies
spellingShingle Business societies
Ag. Ismail, Norazira
The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail
description Data breaches is a security incidents in which confidential data is being transmitted, copied or stolen by an unauthorized individual that would resulted negative consequences on the affected firms such as loss of market value, loss of customers and reputational damage. As corporate reputation is among the valuable assets, organizations need to be efficient in measuring the best techniques to manage it. Nowadays, social media such as Twitter, Facebook and Weblogs has become very popular communication tools among the internet users where people can share information, pictures and opinions on different aspects of daily life such as working or family events. Therefore, data breaches through social media could contribute to the reputational risk. The purpose of this study is to investigate the impact of data breaches through social media that could contribute to the firm reputational risk. The reputational effect of data breaches measured based on content by applying a novel approach which is the sentiment-based event study by taking samples that consist of 6 different companies within the year 2013 to 2016. The independent variables are the actual return to identify whether the company’s return are affected due to the data breach incidents and the trader sentiment from the social media. The dependent variable represented as reputational risk will be measured by the abnormal return of the affected companies. The data for actual return are collected from Yahoo Finance and Stock Analysis on Net website. The collected data are examined by using time series which is EViews 8th Edition. The actual results from this study showed that actual return and trader sentiment had significant positive relationship towards abnormal return at 99% confident level while trading volume showed there is no relationship towards abnormal return.
format Student Project
author Ag. Ismail, Norazira
author_facet Ag. Ismail, Norazira
author_sort Ag. Ismail, Norazira
title The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail
title_short The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail
title_full The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail
title_fullStr The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail
title_full_unstemmed The effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / Norazira Ag. Ismail
title_sort effect of data breach announcement on social media towards firm's reputation: empirical evidence from market efficiency / norazira ag. ismail
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/108159/1/108159.pdf
https://ir.uitm.edu.my/id/eprint/108159/
_version_ 1819914013656481792
score 13.239859

Similar Items