Cover Image

Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana

The rapid pace of information technology (IT) has transformed the Internet into the most popular channel of communication in the world today. The Internet’s high speed, user-friendliness, low cost, and wide accessibility have contributed to its commercialization in the form of online marketing - a n...

Full description

Saved in:
Bibliographic Details
Main Author: Winston Dana, Ezekiel Lawat
Format: Student Project
Language:English
Published: 2013
Subjects:
H Social Sciences (General)
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/108134/1/108134.pdf
https://ir.uitm.edu.my/id/eprint/108134/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.108134
record_format eprints
spelling my.uitm.ir.1081342024-12-19T16:57:31Z https://ir.uitm.edu.my/id/eprint/108134/ Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana Winston Dana, Ezekiel Lawat H Social Sciences (General) Study and teaching. Research The rapid pace of information technology (IT) has transformed the Internet into the most popular channel of communication in the world today. The Internet’s high speed, user-friendliness, low cost, and wide accessibility have contributed to its commercialization in the form of online marketing - a new platform for generating attention and awareness among consumers through online advertising (Rowley, 2001). Companies benefit by evaluating the effectiveness of online advertising and by assessing their investment in these advertisements. A great number of companies have spent huge amounts of money on online advertising. 2013 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/108134/1/108134.pdf Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana. (2013) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
spellingShingle H Social Sciences (General)
Study and teaching. Research
Winston Dana, Ezekiel Lawat
Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana
description The rapid pace of information technology (IT) has transformed the Internet into the most popular channel of communication in the world today. The Internet’s high speed, user-friendliness, low cost, and wide accessibility have contributed to its commercialization in the form of online marketing - a new platform for generating attention and awareness among consumers through online advertising (Rowley, 2001). Companies benefit by evaluating the effectiveness of online advertising and by assessing their investment in these advertisements. A great number of companies have spent huge amounts of money on online advertising.
format Student Project
author Winston Dana, Ezekiel Lawat
author_facet Winston Dana, Ezekiel Lawat
author_sort Winston Dana, Ezekiel Lawat
title Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana
title_short Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana
title_full Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana
title_fullStr Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana
title_full_unstemmed Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana
title_sort perception and acceptance on internet advertising among staffs in betong resident office / ezekiel lawat winston dana
publishDate 2013
url https://ir.uitm.edu.my/id/eprint/108134/1/108134.pdf
https://ir.uitm.edu.my/id/eprint/108134/
_version_ 1819914010884046848
score 13.223943

Similar Items