Perception and acceptance on internet advertising among staffs in Betong Resident Office / Ezekiel Lawat Winston Dana
The rapid pace of information technology (IT) has transformed the Internet into the most popular channel of communication in the world today. The Internet’s high speed, user-friendliness, low cost, and wide accessibility have contributed to its commercialization in the form of online marketing - a n...
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| Format: | Student Project |
| Language: | English |
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2013
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| Online Access: | https://ir.uitm.edu.my/id/eprint/108134/1/108134.pdf https://ir.uitm.edu.my/id/eprint/108134/ |
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| Summary: | The rapid pace of information technology (IT) has transformed the Internet into the most popular channel of communication in the world today. The Internet’s high speed, user-friendliness, low cost, and wide accessibility have contributed to its commercialization in the form of online marketing - a new platform for generating attention and awareness among consumers through online advertising (Rowley, 2001). Companies benefit by evaluating the effectiveness of online advertising and by assessing their investment in these advertisements. A great number of companies have spent huge amounts of money on online advertising. |
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