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A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo

The purpose of this study is to evaluate the effect of servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfaction and loyalty. As we all know, fine dining restaurant is an exclusive place to dine but not many people are afford to dine with. For them price is not a matt...

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Main Author: Abo, Franky
Format: Student Project
Language:English
Published: 2014
Subjects:
H Social Sciences (General)
Study and teaching. Research
Online Access:https://ir.uitm.edu.my/id/eprint/108050/2/108050.pdf
https://ir.uitm.edu.my/id/eprint/108050/
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spelling my.uitm.ir.1080502024-12-19T16:51:26Z https://ir.uitm.edu.my/id/eprint/108050/ A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo Abo, Franky H Social Sciences (General) Study and teaching. Research The purpose of this study is to evaluate the effect of servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfaction and loyalty. As we all know, fine dining restaurant is an exclusive place to dine but not many people are afford to dine with. For them price is not a matter but why they still come it’s just because of service quality, servicescape or may be the environment or brand name ofrestaurant, still being question. An empirical data were gathered from 200 respondents age 18 and above around Kuching via questionnaire to find out the factors most influence their emotion, satisfaction and loyalty. The questionnaire is self- administered and design but according to Likert Scale Technique. The Statistical Packages for the Sciences (SPSS) programme will be use to measure and analyze the data gathered. Also, the study findings suggest that customer emotion play dominant in explaining satisfaction and customer loyalty. Marketers would gain much by continuously monitoring customer’s perception ofrestaurant servicescape. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/108050/2/108050.pdf A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo. (2014) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic H Social Sciences (General)
Study and teaching. Research
spellingShingle H Social Sciences (General)
Study and teaching. Research
Abo, Franky
A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo
description The purpose of this study is to evaluate the effect of servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfaction and loyalty. As we all know, fine dining restaurant is an exclusive place to dine but not many people are afford to dine with. For them price is not a matter but why they still come it’s just because of service quality, servicescape or may be the environment or brand name ofrestaurant, still being question. An empirical data were gathered from 200 respondents age 18 and above around Kuching via questionnaire to find out the factors most influence their emotion, satisfaction and loyalty. The questionnaire is self- administered and design but according to Likert Scale Technique. The Statistical Packages for the Sciences (SPSS) programme will be use to measure and analyze the data gathered. Also, the study findings suggest that customer emotion play dominant in explaining satisfaction and customer loyalty. Marketers would gain much by continuously monitoring customer’s perception ofrestaurant servicescape.
format Student Project
author Abo, Franky
author_facet Abo, Franky
author_sort Abo, Franky
title A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo
title_short A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo
title_full A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo
title_fullStr A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo
title_full_unstemmed A study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / Franky Abo
title_sort study on evaluating servicescape dimensions of fine dining restaurant toward customer’s emotion, satisfactions and loyalty / franky abo
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/108050/2/108050.pdf
https://ir.uitm.edu.my/id/eprint/108050/
_version_ 1819914009602686976
score 13.23648

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