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False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman

Advertising is one of the main contributors to the rising number of online shoppers worldwide. In the current digital era, digital advertising has emerged as a crucial means of marketing, with a notable global trend in this direction. Amidst the rapid growth of digital advertising, a critical issue...

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Main Authors: Ahmed, Ahmed Michail Awad, Othman, Abdul Kadir
Format: Article
Language:English
Published: Universiti Teknologi MARA Selangor 2024
Subjects:
Advertising
Online Access:https://ir.uitm.edu.my/id/eprint/107931/1/107931.pdf
https://ir.uitm.edu.my/id/eprint/107931/
https://journal.uitm.edu.my/ojs/index.php/JEEIR
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spelling my.uitm.ir.1079312024-12-17T17:31:55Z https://ir.uitm.edu.my/id/eprint/107931/ False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman jeeir Ahmed, Ahmed Michail Awad Othman, Abdul Kadir Advertising Advertising is one of the main contributors to the rising number of online shoppers worldwide. In the current digital era, digital advertising has emerged as a crucial means of marketing, with a notable global trend in this direction. Amidst the rapid growth of digital advertising, a critical issue has surfaced regarding the prevalence and impact of false advertising on consumer purchasing behaviour online. Some businesses, in fact, incorporate deceptive advertising practices into their marketing strategies. This study aims to examine the variables influencing customers' online purchasing decisions. To achieve this, a survey was distributed to 588 individuals who have made at least one purchase from major e-commerce sites in Malaysia. After the questionnaire's validity and reliability were evaluated, SPSS software was used to collect and analyse the responses. The results show that Malaysian consumers' online buying habits can be significantly impacted by false advertising. Companies can affect consumer perceptions and ultimately influence their purchasing decisions by providing misleading or inaccurate information. This can lead to several negative consequences for consumers, including financial losses, disappointment with purchased products, and erosion of trust in online shopping. Universiti Teknologi MARA Selangor 2024-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/107931/1/107931.pdf False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman. (2024) Journal of Emerging Economies & Islamic Research <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_=26_Islamic_Research/>, 12 (2). ISSN 2289-2559 https://journal.uitm.edu.my/ojs/index.php/JEEIR
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Advertising
spellingShingle Advertising
Ahmed, Ahmed Michail Awad
Othman, Abdul Kadir
False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman
description Advertising is one of the main contributors to the rising number of online shoppers worldwide. In the current digital era, digital advertising has emerged as a crucial means of marketing, with a notable global trend in this direction. Amidst the rapid growth of digital advertising, a critical issue has surfaced regarding the prevalence and impact of false advertising on consumer purchasing behaviour online. Some businesses, in fact, incorporate deceptive advertising practices into their marketing strategies. This study aims to examine the variables influencing customers' online purchasing decisions. To achieve this, a survey was distributed to 588 individuals who have made at least one purchase from major e-commerce sites in Malaysia. After the questionnaire's validity and reliability were evaluated, SPSS software was used to collect and analyse the responses. The results show that Malaysian consumers' online buying habits can be significantly impacted by false advertising. Companies can affect consumer perceptions and ultimately influence their purchasing decisions by providing misleading or inaccurate information. This can lead to several negative consequences for consumers, including financial losses, disappointment with purchased products, and erosion of trust in online shopping.
format Article
author Ahmed, Ahmed Michail Awad
Othman, Abdul Kadir
author_facet Ahmed, Ahmed Michail Awad
Othman, Abdul Kadir
author_sort Ahmed, Ahmed Michail Awad
title False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman
title_short False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman
title_full False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman
title_fullStr False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman
title_full_unstemmed False advertising and consumer online purchase behaviour / Ahmed Michail Awad Ahmed and Abdul Kadir Othman
title_sort false advertising and consumer online purchase behaviour / ahmed michail awad ahmed and abdul kadir othman
publisher Universiti Teknologi MARA Selangor
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/107931/1/107931.pdf
https://ir.uitm.edu.my/id/eprint/107931/
https://journal.uitm.edu.my/ojs/index.php/JEEIR
_version_ 1818838405739446272
score 13.222552

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