Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad
This ADO-framework-guided systematic literature review looks at the complicated connections between market orientation (MO), entrepreneurial orientation (EO), and the use of information systems (IS). It aims to elucidate the empirical linkages among MO, EO and IS use. Since commercial software was i...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA Selangor
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/107928/1/107928.pdf https://ir.uitm.edu.my/id/eprint/107928/ https://journal.uitm.edu.my/ojs/index.php/JEEIR |
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