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Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad

This ADO-framework-guided systematic literature review looks at the complicated connections between market orientation (MO), entrepreneurial orientation (EO), and the use of information systems (IS). It aims to elucidate the empirical linkages among MO, EO and IS use. Since commercial software was i...

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Main Authors: Abiodun, Kazeem, Surin, Ehsan Fansuree, Mohamad Arshad, Azlin Shafinaz
Format: Article
Language:English
Published: Universiti Teknologi MARA Selangor 2024
Subjects:
Market segmentation. Target marketing
Online Access:https://ir.uitm.edu.my/id/eprint/107928/1/107928.pdf
https://ir.uitm.edu.my/id/eprint/107928/
https://journal.uitm.edu.my/ojs/index.php/JEEIR
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spelling my.uitm.ir.1079282024-12-17T17:36:33Z https://ir.uitm.edu.my/id/eprint/107928/ Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad jeeir Abiodun, Kazeem Surin, Ehsan Fansuree Mohamad Arshad, Azlin Shafinaz Market segmentation. Target marketing This ADO-framework-guided systematic literature review looks at the complicated connections between market orientation (MO), entrepreneurial orientation (EO), and the use of information systems (IS). It aims to elucidate the empirical linkages among MO, EO and IS use. Since commercial software was introduced in 1954, entrepreneurs have deliberately integrated IS modules to optimize business processes. The study examines IS development and its impact on company strategies. MO, EO, and IS use are crucial to company success in today's competitive environment. Major IS development players value exceptional modules and argue for tailored solutions to address off-the-shelf system issues. PRISMA and SPAR-4-SLR are rigorously applied to the study in order to identify significant literature contributions. By using Web of Science and Scopus, the process emphasizes strict selection and quality standards. This study illuminates market and entrepreneurial perspectives, particularly concerning IS activities. The literature review offers theoretical guidance for enterprises, policymakers, and IS designers. Stakeholders can support entrepreneurs in integrating IS by aligning strategy with market dynamics, prioritizing user-centric design, encouraging innovation, and adapting to technology. Collaboration between IS developers and entrepreneurs, facilitated by supportive legislation, enables the realization of practical implications for fostering dynamic and resilient digital enterprises. Theoretically, we contend that IS adoption and strategy are contingent upon collaborative efforts in strategic entrepreneurship and marketing. Consequently, we contend that an examination of IS should extend beyond conventional and wellestablished technology acceptability frameworks. Universiti Teknologi MARA Selangor 2024-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/107928/1/107928.pdf Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad. (2024) Journal of Emerging Economies & Islamic Research <https://ir.uitm.edu.my/view/publication/Journal_of_Emerging_Economies_=26_Islamic_Research/>, 12 (2). ISSN 2289-2559 https://journal.uitm.edu.my/ojs/index.php/JEEIR
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Market segmentation. Target marketing
spellingShingle Market segmentation. Target marketing
Abiodun, Kazeem
Surin, Ehsan Fansuree
Mohamad Arshad, Azlin Shafinaz
Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad
description This ADO-framework-guided systematic literature review looks at the complicated connections between market orientation (MO), entrepreneurial orientation (EO), and the use of information systems (IS). It aims to elucidate the empirical linkages among MO, EO and IS use. Since commercial software was introduced in 1954, entrepreneurs have deliberately integrated IS modules to optimize business processes. The study examines IS development and its impact on company strategies. MO, EO, and IS use are crucial to company success in today's competitive environment. Major IS development players value exceptional modules and argue for tailored solutions to address off-the-shelf system issues. PRISMA and SPAR-4-SLR are rigorously applied to the study in order to identify significant literature contributions. By using Web of Science and Scopus, the process emphasizes strict selection and quality standards. This study illuminates market and entrepreneurial perspectives, particularly concerning IS activities. The literature review offers theoretical guidance for enterprises, policymakers, and IS designers. Stakeholders can support entrepreneurs in integrating IS by aligning strategy with market dynamics, prioritizing user-centric design, encouraging innovation, and adapting to technology. Collaboration between IS developers and entrepreneurs, facilitated by supportive legislation, enables the realization of practical implications for fostering dynamic and resilient digital enterprises. Theoretically, we contend that IS adoption and strategy are contingent upon collaborative efforts in strategic entrepreneurship and marketing. Consequently, we contend that an examination of IS should extend beyond conventional and wellestablished technology acceptability frameworks.
format Article
author Abiodun, Kazeem
Surin, Ehsan Fansuree
Mohamad Arshad, Azlin Shafinaz
author_facet Abiodun, Kazeem
Surin, Ehsan Fansuree
Mohamad Arshad, Azlin Shafinaz
author_sort Abiodun, Kazeem
title Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad
title_short Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad
title_full Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad
title_fullStr Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad
title_full_unstemmed Market, entrepreneurial orientations, and information system use: a systematic literature review / Kazeem Abiodun, Ehsan Fansuree Surin and Azlin Shafinaz Mohamad Arshad
title_sort market, entrepreneurial orientations, and information system use: a systematic literature review / kazeem abiodun, ehsan fansuree surin and azlin shafinaz mohamad arshad
publisher Universiti Teknologi MARA Selangor
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/107928/1/107928.pdf
https://ir.uitm.edu.my/id/eprint/107928/
https://journal.uitm.edu.my/ojs/index.php/JEEIR
_version_ 1818838405465767936
score 13.222552

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