Consumer online buying behavior on social media platform in Malaysia: a conceptual paper / Farhan Nadia Bakly ... [et al.]
The increased utilisation of social media platforms has been observed to influence consumer behaviour, particularly in online shopping context. This paper aims to propose a conceptual framework regarding the factors influencing customer online buying behaviour on TikTok platform among younger genera...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management ; UiTM Press
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/107870/1/107870.pdf https://ir.uitm.edu.my/id/eprint/107870/ https://journal.uitm.edu.my/ojs/index.php/JIBE/index |
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