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Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah

This research aims to determine the customer acceptance towards herbal-based skin care product by focusing on the customers’ perception, attitude and purchase intention towards herbal-based skin care product in general. Through this research, Sarakraf will be provided with market information which l...

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Main Authors: Mathew, Vloreen Nity, Amir Abdullah, Ardiana Mazwa Raudah
Format: Thesis
Language:English
Published: 2010
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/106702/1/106702.pdf
https://ir.uitm.edu.my/id/eprint/106702/
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id my.uitm.ir.106702
record_format eprints
spelling my.uitm.ir.1067022024-11-30T10:41:35Z https://ir.uitm.edu.my/id/eprint/106702/ Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah Mathew, Vloreen Nity Amir Abdullah, Ardiana Mazwa Raudah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer services. Customer relations This research aims to determine the customer acceptance towards herbal-based skin care product by focusing on the customers’ perception, attitude and purchase intention towards herbal-based skin care product in general. Through this research, Sarakraf will be provided with market information which later will assist in making decisions on marketing their skin care product. In any new product development, it is crucial to find out what the market needs and wants to avoid failure of the product. This is due to the acceptance level of the market will determine how the product would perform in the market place. Therefore, the focus is on analyzing the motivating variables of consumer buying behaviour that will result in the sale which is the common indicator of market acceptance. This research was done using a survey technique by distributing questionnaire as the mean for collecting useful data for analysis. The main findings of the research proves level acceptance is positively influenced by the purchase intention. The two independent variables of perception and attitude are positively correlated towards purchase intention. 2010 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/106702/1/106702.pdf Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah. (2010) Masters thesis, thesis, Universiti Teknologi MARA, Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Customer services. Customer relations
Mathew, Vloreen Nity
Amir Abdullah, Ardiana Mazwa Raudah
Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
description This research aims to determine the customer acceptance towards herbal-based skin care product by focusing on the customers’ perception, attitude and purchase intention towards herbal-based skin care product in general. Through this research, Sarakraf will be provided with market information which later will assist in making decisions on marketing their skin care product. In any new product development, it is crucial to find out what the market needs and wants to avoid failure of the product. This is due to the acceptance level of the market will determine how the product would perform in the market place. Therefore, the focus is on analyzing the motivating variables of consumer buying behaviour that will result in the sale which is the common indicator of market acceptance. This research was done using a survey technique by distributing questionnaire as the mean for collecting useful data for analysis. The main findings of the research proves level acceptance is positively influenced by the purchase intention. The two independent variables of perception and attitude are positively correlated towards purchase intention.
format Thesis
author Mathew, Vloreen Nity
Amir Abdullah, Ardiana Mazwa Raudah
author_facet Mathew, Vloreen Nity
Amir Abdullah, Ardiana Mazwa Raudah
author_sort Mathew, Vloreen Nity
title Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_short Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_full Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_fullStr Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_full_unstemmed Market acceptance of herbal-based skin care products in Kuching for Sarakraf Sdn. Bhd. / Vloreen Nity Mathew and Ardiana Mazwa Raudah
title_sort market acceptance of herbal-based skin care products in kuching for sarakraf sdn. bhd. / vloreen nity mathew and ardiana mazwa raudah
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/106702/1/106702.pdf
https://ir.uitm.edu.my/id/eprint/106702/
_version_ 1817847366412140544
score 13.223943

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