Staff View: Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]

Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]

This research investigates the perception of service quality, value, and satisfaction among younger generations visiting coffee shops in Kota Bharu, Kelantan. The study aims to understand their preferences and intentions, as these factors greatly influence young generation’s satisfaction. The author...

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Main Authors:	Mohd Al, Putri Nur Ania, Mohamed Rani, Zaharah, Ahmad, Khairun Najiah, Abas, Siti Aisah, Ahmad, Nurul Aziah
Format:	Article
Language:	English
Published:	Universiti Teknologi Mara Cawangan Pulau Pinang 2024
Subjects:	Pulau Pinang Universiti Teknologi MARA
Online Access:	https://ir.uitm.edu.my/id/eprint/106694/1/106694.pdf https://ir.uitm.edu.my/id/eprint/106694/ https://ejssh.uitm.edu.my
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id	my.uitm.ir.106694
record_format	eprints
spelling	my.uitm.ir.1066942024-11-20T17:45:32Z https://ir.uitm.edu.my/id/eprint/106694/ Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.] ejssh Mohd Al, Putri Nur Ania Mohamed Rani, Zaharah Ahmad, Khairun Najiah Abas, Siti Aisah Ahmad, Nurul Aziah Pulau Pinang Universiti Teknologi MARA This research investigates the perception of service quality, value, and satisfaction among younger generations visiting coffee shops in Kota Bharu, Kelantan. The study aims to understand their preferences and intentions, as these factors greatly influence young generation’s satisfaction. The authors employed the DINEERV model's five key factors for assessing perceived service quality. The main goal of this research is to gain insights into how young generations perceive, feel satisfied with, and intend to behave towards coffee shops in Kota Bharu, Kelantan. Kelantan, like many regions, faces unique challenges and trends among its young population. These challenges may include shifts in consumer preferences, economic factors, or cultural influences that impact their choices and satisfaction when visiting coffee shops. This study seeks to shed light on these issues and their implications for coffee shop owners and marketers in Kelantan. The authors collected data from 154 young individuals in Kota Bharu, Kelantan, through an online survey questionnaire using non-probability sampling techniques. Our findings reveal a strong connection between young generations' perception of service quality, value, and satisfaction, which act as important factors in shaping their behavioural intentions to patronize the coffee shop. This research provides valuable insights and data for coffee shop businesses in Kota Bharu, Kelantan, helping them enhance their service quality, improve the value they offer, and cater to the preferences of their target market. By understanding the perceptions and preferences of younger generations, businesses can better meet their needs, increase young generation’s satisfaction, and build loyalty. Our study emphasizes the significance of providing excellent service quality and value to achieve young generation’s satisfaction and foster positive behavioral intentions towards coffee shops. These insights can assist coffee shop businesses in developing effective strategies to attract and retain young generations, ultimately contributing to their long-term success and profitability. Universiti Teknologi Mara Cawangan Pulau Pinang 2024-09 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/106694/1/106694.pdf Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]. (2024) ESTEEM Journal of Social Sciences and Humanities <https://ir.uitm.edu.my/view/publication/ESTEEM_Journal_of_Social_Sciences_and_Humanities/>, 8 (2). pp. 13-30. ISSN 2600-7274 https://ejssh.uitm.edu.my
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Pulau Pinang Universiti Teknologi MARA
spellingShingle	Pulau Pinang Universiti Teknologi MARA Mohd Al, Putri Nur Ania Mohamed Rani, Zaharah Ahmad, Khairun Najiah Abas, Siti Aisah Ahmad, Nurul Aziah Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]
description	This research investigates the perception of service quality, value, and satisfaction among younger generations visiting coffee shops in Kota Bharu, Kelantan. The study aims to understand their preferences and intentions, as these factors greatly influence young generation’s satisfaction. The authors employed the DINEERV model's five key factors for assessing perceived service quality. The main goal of this research is to gain insights into how young generations perceive, feel satisfied with, and intend to behave towards coffee shops in Kota Bharu, Kelantan. Kelantan, like many regions, faces unique challenges and trends among its young population. These challenges may include shifts in consumer preferences, economic factors, or cultural influences that impact their choices and satisfaction when visiting coffee shops. This study seeks to shed light on these issues and their implications for coffee shop owners and marketers in Kelantan. The authors collected data from 154 young individuals in Kota Bharu, Kelantan, through an online survey questionnaire using non-probability sampling techniques. Our findings reveal a strong connection between young generations' perception of service quality, value, and satisfaction, which act as important factors in shaping their behavioural intentions to patronize the coffee shop. This research provides valuable insights and data for coffee shop businesses in Kota Bharu, Kelantan, helping them enhance their service quality, improve the value they offer, and cater to the preferences of their target market. By understanding the perceptions and preferences of younger generations, businesses can better meet their needs, increase young generation’s satisfaction, and build loyalty. Our study emphasizes the significance of providing excellent service quality and value to achieve young generation’s satisfaction and foster positive behavioral intentions towards coffee shops. These insights can assist coffee shop businesses in developing effective strategies to attract and retain young generations, ultimately contributing to their long-term success and profitability.
format	Article
author	Mohd Al, Putri Nur Ania Mohamed Rani, Zaharah Ahmad, Khairun Najiah Abas, Siti Aisah Ahmad, Nurul Aziah
author_facet	Mohd Al, Putri Nur Ania Mohamed Rani, Zaharah Ahmad, Khairun Najiah Abas, Siti Aisah Ahmad, Nurul Aziah
author_sort	Mohd Al, Putri Nur Ania
title	Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]
title_short	Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]
title_full	Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]
title_fullStr	Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]
title_full_unstemmed	Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]
title_sort	understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in kota bharu, kelantan. an empirical analysis of young generations’ perceptions / putri nur ania mohd ali … [et al.]
publisher	Universiti Teknologi Mara Cawangan Pulau Pinang
publishDate	2024
url	https://ir.uitm.edu.my/id/eprint/106694/1/106694.pdf https://ir.uitm.edu.my/id/eprint/106694/ https://ejssh.uitm.edu.my
_version_	1817847235432415232
score	13.223943

Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]

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