Understanding younger generations’ perceived service quality, value, and satisfaction in coffee shops in Kota Bharu, Kelantan. An empirical analysis of young generations’ perceptions / Putri Nur Ania Mohd Ali … [et al.]
This research investigates the perception of service quality, value, and satisfaction among younger generations visiting coffee shops in Kota Bharu, Kelantan. The study aims to understand their preferences and intentions, as these factors greatly influence young generation’s satisfaction. The author...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Cawangan Pulau Pinang
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/106694/1/106694.pdf https://ir.uitm.edu.my/id/eprint/106694/ https://ejssh.uitm.edu.my |
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