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A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha

In a short period of time, the use of the internet has changed the way many organizations conduct business. Companies now have the potential to transfer sales data, inventory information and conduct transactions via the internet at a fraction of the costs of older systems. However, this does not ens...

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Bibliographic Details
Main Author: Mustapha, Siti Hanisyah
Format: Student Project
Language:English
Published: 2010
Subjects:
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/106658/1/106658.pdf
https://ir.uitm.edu.my/id/eprint/106658/
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id my.uitm.ir.106658
record_format eprints
spelling my.uitm.ir.1066582024-11-29T15:18:25Z https://ir.uitm.edu.my/id/eprint/106658/ A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha Mustapha, Siti Hanisyah Consumer satisfaction Customer services. Customer relations In a short period of time, the use of the internet has changed the way many organizations conduct business. Companies now have the potential to transfer sales data, inventory information and conduct transactions via the internet at a fraction of the costs of older systems. However, this does not ensure that companies selling products through internet channels will be successful. As many organizations have discovered, building a website may appear easy, but building a profitable business to fulfill orders online is a major challenge (Harrington, 1998). The challenge for many organizations lies in discovering how the internet can be used to help create a sustainable competitive advantage (Porter, 2001). 2010-04 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/106658/1/106658.pdf A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha. (2010) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Customer services. Customer relations
spellingShingle Consumer satisfaction
Customer services. Customer relations
Mustapha, Siti Hanisyah
A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha
description In a short period of time, the use of the internet has changed the way many organizations conduct business. Companies now have the potential to transfer sales data, inventory information and conduct transactions via the internet at a fraction of the costs of older systems. However, this does not ensure that companies selling products through internet channels will be successful. As many organizations have discovered, building a website may appear easy, but building a profitable business to fulfill orders online is a major challenge (Harrington, 1998). The challenge for many organizations lies in discovering how the internet can be used to help create a sustainable competitive advantage (Porter, 2001).
format Student Project
author Mustapha, Siti Hanisyah
author_facet Mustapha, Siti Hanisyah
author_sort Mustapha, Siti Hanisyah
title A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha
title_short A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha
title_full A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha
title_fullStr A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha
title_full_unstemmed A study on the effectiveness of AirAsia's website towards customers' satisfaction / Siti Hanisyah Mustapha
title_sort study on the effectiveness of airasia's website towards customers' satisfaction / siti hanisyah mustapha
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/106658/1/106658.pdf
https://ir.uitm.edu.my/id/eprint/106658/
_version_ 1817847366277922816
score 13.23648

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