Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda

The purpose of this study was to analyze the level of awareness among public community who lived in Kota Kinabalu district. The study also measured on how much the promotion strategies conducted by Malaysian Cocoa Board would affecting the level of awareness of the community towards the benefits of...

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Main Author: Muda, Mohammad Hafizullah
Format: Student Project
Language:English
Published: 2006
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/102517/1/102517.pdf
https://ir.uitm.edu.my/id/eprint/102517/
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spelling my.uitm.ir.1025172024-09-30T02:18:53Z https://ir.uitm.edu.my/id/eprint/102517/ Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda Muda, Mohammad Hafizullah Marketing The purpose of this study was to analyze the level of awareness among public community who lived in Kota Kinabalu district. The study also measured on how much the promotion strategies conducted by Malaysian Cocoa Board would affecting the level of awareness of the community towards the benefits of cocoa. The study was conducted among 150 respondents at chosen area in Kota Kinabalu such as shopping complexes and Indah Permai, Menggatal. The finding in this study has showed that there were a small group of community who still believed that chocolate was not a healthy food. Apart of the community agreed that chocolate provide nutrition to body and some of them were not familiar with the promotion activities conducted by Malaysian Cocoa Board. Exhibition, seminar, TV programme and commercial, publication and attractive figure might help Malaysian Cocoa Board to increase the awareness of community about the benefits and goodness of cocoa. 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/102517/1/102517.pdf Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda. (2006) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Muda, Mohammad Hafizullah
Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda
description The purpose of this study was to analyze the level of awareness among public community who lived in Kota Kinabalu district. The study also measured on how much the promotion strategies conducted by Malaysian Cocoa Board would affecting the level of awareness of the community towards the benefits of cocoa. The study was conducted among 150 respondents at chosen area in Kota Kinabalu such as shopping complexes and Indah Permai, Menggatal. The finding in this study has showed that there were a small group of community who still believed that chocolate was not a healthy food. Apart of the community agreed that chocolate provide nutrition to body and some of them were not familiar with the promotion activities conducted by Malaysian Cocoa Board. Exhibition, seminar, TV programme and commercial, publication and attractive figure might help Malaysian Cocoa Board to increase the awareness of community about the benefits and goodness of cocoa.
format Student Project
author Muda, Mohammad Hafizullah
author_facet Muda, Mohammad Hafizullah
author_sort Muda, Mohammad Hafizullah
title Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda
title_short Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda
title_full Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda
title_fullStr Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda
title_full_unstemmed Promotion strategies by Malaysian Cocoa Board and the awareness of public communities about cocoa products / Mohammad Hafizullah Muda
title_sort promotion strategies by malaysian cocoa board and the awareness of public communities about cocoa products / mohammad hafizullah muda
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/102517/1/102517.pdf
https://ir.uitm.edu.my/id/eprint/102517/
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score 13.211869