Cover Image

Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri

Impulse purchasing among young and adult consumers is showing a rising trend. It is not uncommon for people to purchase items they may not necessarily need. This is because they do not want to feel left out or to miss the items once those items are sold out. Such purchasing behaviour can lead to ove...

Full description

Saved in:
Bibliographic Details
Main Authors: Abd Aziz, Syahida, Jafri, Roziyana
Format: Book Section
Language:English
Published: Universiti Teknologi MARA, Kedah 2024
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/101121/1/101121.pdf
https://ir.uitm.edu.my/id/eprint/101121/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.101121
record_format eprints
spelling my.uitm.ir.1011212024-11-19T08:41:59Z https://ir.uitm.edu.my/id/eprint/101121/ Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri Abd Aziz, Syahida Jafri, Roziyana Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction Impulse purchasing among young and adult consumers is showing a rising trend. It is not uncommon for people to purchase items they may not necessarily need. This is because they do not want to feel left out or to miss the items once those items are sold out. Such purchasing behaviour can lead to overspending and financial difficulties. Thus, it is crucial to be aware of these emotions and restrict one’s purchasing to necessities to be consistent with one’s budget and personal values. However, the scarcity promotion strategy employed by marketers has worsened the situation by driving consumers to purchase the items they perceive as being in limited supply. Hence, the influence of scarcity promotion on impulse buying, the drawbacks of impulse buying, and how to reduce the tendency of impulse buying driven by scarcity promotion are discussed in this paper. Universiti Teknologi MARA, Kedah 2024-04-30 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/101121/1/101121.pdf Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri. (2024) In: FBM INSIGHTS. Universiti Teknologi MARA, Kedah, Universiti Teknologi MARA, Kedah, pp. 60-62. ISBN 2716-599X
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Consumer satisfaction
Abd Aziz, Syahida
Jafri, Roziyana
Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
description Impulse purchasing among young and adult consumers is showing a rising trend. It is not uncommon for people to purchase items they may not necessarily need. This is because they do not want to feel left out or to miss the items once those items are sold out. Such purchasing behaviour can lead to overspending and financial difficulties. Thus, it is crucial to be aware of these emotions and restrict one’s purchasing to necessities to be consistent with one’s budget and personal values. However, the scarcity promotion strategy employed by marketers has worsened the situation by driving consumers to purchase the items they perceive as being in limited supply. Hence, the influence of scarcity promotion on impulse buying, the drawbacks of impulse buying, and how to reduce the tendency of impulse buying driven by scarcity promotion are discussed in this paper.
format Book Section
author Abd Aziz, Syahida
Jafri, Roziyana
author_facet Abd Aziz, Syahida
Jafri, Roziyana
author_sort Abd Aziz, Syahida
title Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
title_short Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
title_full Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
title_fullStr Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
title_full_unstemmed Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
title_sort scarcity promotion triggers impulse buying behaviour / dr. syahida abd aziz and dr. roziyana jafri
publisher Universiti Teknologi MARA, Kedah
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/101121/1/101121.pdf
https://ir.uitm.edu.my/id/eprint/101121/
_version_ 1817847192798363648
score 13.223943

Similar Items