Scarcity promotion triggers impulse buying behaviour / Dr. Syahida Abd Aziz and Dr. Roziyana Jafri
Impulse purchasing among young and adult consumers is showing a rising trend. It is not uncommon for people to purchase items they may not necessarily need. This is because they do not want to feel left out or to miss the items once those items are sold out. Such purchasing behaviour can lead to ove...
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| Main Authors: | , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/101121/1/101121.pdf https://ir.uitm.edu.my/id/eprint/101121/ |
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