A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
The purpose of this research is to determine and identify cognitive, attitudinal behavioral phenomenon and macro environment forces that influenced and affect the brand-loyal consumers. To achieve these objectives, researcher used questionnaires distribution to 200 random sample respondents at clust...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
2002
|
| Online Access: | https://ir.uitm.edu.my/id/eprint/100880/1/100880.pdf https://ir.uitm.edu.my/id/eprint/100880/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!