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A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri

The purpose of this research is to determine and identify cognitive, attitudinal behavioral phenomenon and macro environment forces that influenced and affect the brand-loyal consumers. To achieve these objectives, researcher used questionnaires distribution to 200 random sample respondents at clust...

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Main Author: Mohd Subri, Suriati
Format: Thesis
Language:English
Published: 2002
Online Access:https://ir.uitm.edu.my/id/eprint/100880/1/100880.pdf
https://ir.uitm.edu.my/id/eprint/100880/
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spelling my.uitm.ir.1008802024-08-21T23:35:55Z https://ir.uitm.edu.my/id/eprint/100880/ A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri Mohd Subri, Suriati The purpose of this research is to determine and identify cognitive, attitudinal behavioral phenomenon and macro environment forces that influenced and affect the brand-loyal consumers. To achieve these objectives, researcher used questionnaires distribution to 200 random sample respondents at cluster sampling primary units (Bangsar, Subang Jaya, Shah Alam and Klang). The researcher used frequency distribution and cross-tabulation for analyzing the data. As the result of this research, respondents' age between 23-27 year-old, which have monthly income between RM501-RM1000, spent between RM101-RM150 for each purchased and they had chosen Adidas and Nike as their preferred brands. They choose those brands because of quality of the brand name, brand image, satisfaction after buying process, accessibility, market share, advertisement, sates price and availability of the brand in other sport articles. Although, they are loyal, they may change to alternative brands if these situations occurs; desire to try new brand, discount sales, promotion and sates campaign were very attractive. 2002 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/100880/1/100880.pdf A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri. (2002) Degree thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/100880.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description The purpose of this research is to determine and identify cognitive, attitudinal behavioral phenomenon and macro environment forces that influenced and affect the brand-loyal consumers. To achieve these objectives, researcher used questionnaires distribution to 200 random sample respondents at cluster sampling primary units (Bangsar, Subang Jaya, Shah Alam and Klang). The researcher used frequency distribution and cross-tabulation for analyzing the data. As the result of this research, respondents' age between 23-27 year-old, which have monthly income between RM501-RM1000, spent between RM101-RM150 for each purchased and they had chosen Adidas and Nike as their preferred brands. They choose those brands because of quality of the brand name, brand image, satisfaction after buying process, accessibility, market share, advertisement, sates price and availability of the brand in other sport articles. Although, they are loyal, they may change to alternative brands if these situations occurs; desire to try new brand, discount sales, promotion and sates campaign were very attractive.
format Thesis
author Mohd Subri, Suriati
spellingShingle Mohd Subri, Suriati
A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
author_facet Mohd Subri, Suriati
author_sort Mohd Subri, Suriati
title A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
title_short A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
title_full A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
title_fullStr A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
title_full_unstemmed A survey on the brand-loyalty among sports products consumers / Suriati Mohd Subri
title_sort survey on the brand-loyalty among sports products consumers / suriati mohd subri
publishDate 2002
url https://ir.uitm.edu.my/id/eprint/100880/1/100880.pdf
https://ir.uitm.edu.my/id/eprint/100880/
_version_ 1808976132603641856
score 13.211869

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