Digital food marketing trend: good or bad for consumers? / Dr. Rabitah Harun, Nurul Hayani Abd Rahman and Dr. Law Kuan Kheng
The rapid advancement of technology has had a significant impact on many business activities around the world. The advanced use of digitization in marketing activities has a significant impact in many business sectors, particularly in the food and beverage market. According to AsiaPac Net Media Ltd...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2023
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100327/1/100327.pdf https://ir.uitm.edu.my/id/eprint/100327/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!