Digital food marketing trend: good or bad for consumers? / Dr. Rabitah Harun, Nurul Hayani Abd Rahman and Dr. Law Kuan Kheng
The rapid advancement of technology has had a significant impact on many business activities around the world. The advanced use of digitization in marketing activities has a significant impact in many business sectors, particularly in the food and beverage market. According to AsiaPac Net Media Ltd...
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| Main Authors: | , , |
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| Format: | Book Section |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Kedah
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/100327/1/100327.pdf https://ir.uitm.edu.my/id/eprint/100327/ |
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