Students’ perspective on public relations curriculum and their preparedness for the industry

Public relations scholars and practitioners have raised a concern on the gap between students’ acquired knowledge and skills in the classroom learning and meeting the expectation from employers. There is a call for public relations educators to better prepare students before they enter the industry....

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Bibliographic Details
Main Authors: Tan, Sharon, Lee, Cheng Ean Catherine *
Other Authors: Ismail, Adibah
Format: Book Section
Language:English
Published: Atlantis Press 2023
Subjects:
Online Access:http://eprints.sunway.edu.my/2349/1/i-come2022%20-%20proceedings%202023_pr.pdf
http://eprints.sunway.edu.my/2349/
https://doi.org/10.2991/978-2-38476-098-5_14
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