Brand image as the competitive edge for hospitals in medical tourism
Purpose – Following promising growth of the international medical tourism industry, competitions within the global market have escalated tremendously with increased involvement by numerous healthcare providers to acquire a share of its disposable income. The brand reputation would hereby play a det...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1821/1/Brand%20Image.pdf http://eprints.sunway.edu.my/1821/ https://www-emerald-com.ezproxy.sunway.edu.my/insight/publication/issn/0955-534X https://doi-org.ezproxy.sunway.edu.my/10.1108/EBR-10-2019-0269 |
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