Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
Purchase intention is one of the most widely studied areas in relation to the analysis of consumer markets due to the constantly changing micro and macro environments surrounding businesses. This study aims to provide hotel stakeholders with an understanding on the factors which affect purchase in...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
JMMCB
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1597/1/Evelyn%20Geok%20Constructing%20a%20Methodological%20Approach%20to%20Examine%20the%20Determinants%20Affective%20Purchase%20Intention%20Through%20Perceived%20Risk%20in%20the%20Hotel%20Context%20%28002%29.pdf http://eprints.sunway.edu.my/1597/ https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/161 |
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