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Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context

Purchase intention is one of the most widely studied areas in relation to the analysis of consumer markets due to the constantly changing micro and macro environments surrounding businesses. This study aims to provide hotel stakeholders with an understanding on the factors which affect purchase in...

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Main Authors: Loh, E. G. Y. *, Stephenson, M. L. *, Nezakati, H. *
Format: Article
Language:English
Published: JMMCB 2021
Subjects:
HM Sociology
TX Home economics
Online Access:http://eprints.sunway.edu.my/1597/1/Evelyn%20Geok%20Constructing%20a%20Methodological%20Approach%20to%20Examine%20the%20Determinants%20Affective%20Purchase%20Intention%20Through%20Perceived%20Risk%20in%20the%20Hotel%20Context%20%28002%29.pdf
http://eprints.sunway.edu.my/1597/
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/161
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spelling my.sunway.eprints.15972021-02-17T05:03:37Z http://eprints.sunway.edu.my/1597/ Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context Loh, E. G. Y. * Stephenson, M. L. * Nezakati, H. * HM Sociology TX Home economics Purchase intention is one of the most widely studied areas in relation to the analysis of consumer markets due to the constantly changing micro and macro environments surrounding businesses. This study aims to provide hotel stakeholders with an understanding on the factors which affect purchase intention. A methodological approach is constructed to examine the effect of leniency of hospitality service policies, e-servicescape and price sensitivity, and the moderating role of perceived risk on purchase intention in the online hotel booking context. The analysis of data will be carried out using Statistical Package for Social Sciences, particularly focusing on factor analysis, regression analysis and descriptive statistics. This study is expected to contribute to the field of marketing in the hotel context, where managers of accommodation establishments would be able to improve brand strategies to appeal to a new wave of customers. JMMCB 2021 Article PeerReviewed text en cc_by_nc_4 http://eprints.sunway.edu.my/1597/1/Evelyn%20Geok%20Constructing%20a%20Methodological%20Approach%20to%20Examine%20the%20Determinants%20Affective%20Purchase%20Intention%20Through%20Perceived%20Risk%20in%20the%20Hotel%20Context%20%28002%29.pdf Loh, E. G. Y. * and Stephenson, M. L. * and Nezakati, H. * (2021) Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context. Journal of Marketing Management and Consumer Behavior, 3 (2). pp. 17-34. ISSN 2371-3615 https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/161
institution Sunway University
building Sunway Campus Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Sunway University
content_source Sunway Institutional Repository
url_provider http://eprints.sunway.edu.my/
language English
topic HM Sociology
TX Home economics
spellingShingle HM Sociology
TX Home economics
Loh, E. G. Y. *
Stephenson, M. L. *
Nezakati, H. *
Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
description Purchase intention is one of the most widely studied areas in relation to the analysis of consumer markets due to the constantly changing micro and macro environments surrounding businesses. This study aims to provide hotel stakeholders with an understanding on the factors which affect purchase intention. A methodological approach is constructed to examine the effect of leniency of hospitality service policies, e-servicescape and price sensitivity, and the moderating role of perceived risk on purchase intention in the online hotel booking context. The analysis of data will be carried out using Statistical Package for Social Sciences, particularly focusing on factor analysis, regression analysis and descriptive statistics. This study is expected to contribute to the field of marketing in the hotel context, where managers of accommodation establishments would be able to improve brand strategies to appeal to a new wave of customers.
format Article
author Loh, E. G. Y. *
Stephenson, M. L. *
Nezakati, H. *
author_facet Loh, E. G. Y. *
Stephenson, M. L. *
Nezakati, H. *
author_sort Loh, E. G. Y. *
title Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
title_short Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
title_full Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
title_fullStr Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
title_full_unstemmed Constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
title_sort constructing a methodological approach to examine the determinants affecting purchase intention through perceived risk in the hotel context
publisher JMMCB
publishDate 2021
url http://eprints.sunway.edu.my/1597/1/Evelyn%20Geok%20Constructing%20a%20Methodological%20Approach%20to%20Examine%20the%20Determinants%20Affective%20Purchase%20Intention%20Through%20Perceived%20Risk%20in%20the%20Hotel%20Context%20%28002%29.pdf
http://eprints.sunway.edu.my/1597/
https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/view/161
_version_ 1692994474390585344
score 13.211869

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