Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
Contemporary communication technologies offer far greater potential than what meets the eye. This is particularly so in regard to mobile technology: the anytime, anywhere technology. If previously under normal circumstances, the mobile phone is used in its simplest function to deliver messages or to...
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Main Authors: | Lim , Tina Swee Kim, Mansor Fadzil,, Wei , Wen Shyang |
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Format: | Conference or Workshop Item |
Published: |
2011
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Online Access: | http://www.slideshare.net/tinalsk/persuasive-mobile-technology http://library.oum.edu.my/repository/690/ |
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