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Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)

Contemporary communication technologies offer far greater potential than what meets the eye. This is particularly so in regard to mobile technology: the anytime, anywhere technology. If previously under normal circumstances, the mobile phone is used in its simplest function to deliver messages or to...

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Main Authors: Lim , Tina Swee Kim, Mansor Fadzil,, Wei , Wen Shyang
Format: Conference or Workshop Item
Published: 2011
Subjects:
LC5800 Distance education
Online Access:http://www.slideshare.net/tinalsk/persuasive-mobile-technology
http://library.oum.edu.my/repository/690/
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spelling my.oum.6902012-03-25T01:29:47Z Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation) Lim , Tina Swee Kim Mansor Fadzil, Wei , Wen Shyang LC5800 Distance education Contemporary communication technologies offer far greater potential than what meets the eye. This is particularly so in regard to mobile technology: the anytime, anywhere technology. If previously under normal circumstances, the mobile phone is used in its simplest function to deliver messages or to communicate between two parties, it is now seen as possessing tremendous potential in influencing attitudes, behavior and motivation when presented at the kairos or opportune moment. Hence the term ‘persuasive technology’ was introduced. This paper aims to discuss ways in which the use of mobile technology has been explored in the recent years to deliver ‘just-in-time information at points of decision and behavior’ (Intille, 2004). It seeks to examine how one might ‘design with intent’ (Lockton, Harrison & Holley, 2009), that is, how to capitalize on the latent power of mobile technology to help people change, along with the ‘what’ and ‘why’ of doing so. (Abstract by authors). 2011 Conference or Workshop Item PeerReviewed http://www.slideshare.net/tinalsk/persuasive-mobile-technology Lim , Tina Swee Kim and Mansor Fadzil, and Wei , Wen Shyang (2011) Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation). In: -. (Submitted) http://library.oum.edu.my/repository/690/
institution Open University Malaysia
building OUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Open University Malaysia
content_source OUM Knowledge Repository
url_provider http://library.oum.edu.my/repository/
topic LC5800 Distance education
spellingShingle LC5800 Distance education
Lim , Tina Swee Kim
Mansor Fadzil,
Wei , Wen Shyang
Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
description Contemporary communication technologies offer far greater potential than what meets the eye. This is particularly so in regard to mobile technology: the anytime, anywhere technology. If previously under normal circumstances, the mobile phone is used in its simplest function to deliver messages or to communicate between two parties, it is now seen as possessing tremendous potential in influencing attitudes, behavior and motivation when presented at the kairos or opportune moment. Hence the term ‘persuasive technology’ was introduced. This paper aims to discuss ways in which the use of mobile technology has been explored in the recent years to deliver ‘just-in-time information at points of decision and behavior’ (Intille, 2004). It seeks to examine how one might ‘design with intent’ (Lockton, Harrison & Holley, 2009), that is, how to capitalize on the latent power of mobile technology to help people change, along with the ‘what’ and ‘why’ of doing so. (Abstract by authors).
format Conference or Workshop Item
author Lim , Tina Swee Kim
Mansor Fadzil,
Wei , Wen Shyang
author_facet Lim , Tina Swee Kim
Mansor Fadzil,
Wei , Wen Shyang
author_sort Lim , Tina Swee Kim
title Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
title_short Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
title_full Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
title_fullStr Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
title_full_unstemmed Persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (A PowerPoint presentation)
title_sort persuasive mobile technology : exploring the potential text messages for influencing attitudes and behaviours (a powerpoint presentation)
publishDate 2011
url http://www.slideshare.net/tinalsk/persuasive-mobile-technology
http://library.oum.edu.my/repository/690/
_version_ 1644309046201679872
score 13.211869

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