A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business

The purpose of this paper is to present a conceptual iCookies business model, with a digital platform and apps, that is aligned with the United Nations Sustainable Development Goals (SDG) in reducing poverty; building-up valuable skills, decent works and entrepreneurship including among the B40s; an...

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Bibliographic Details
Main Authors: Akmal, Muhammad 'Afif, Zulkifli, Abdul Muhaimin, Ko Ko, Zin, Ahmad Dahlan, Abdul Rahman
Format: Article
Language:English
Published: IIUM 2022
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Online Access:http://irep.iium.edu.my/98207/7/98207_A%20conceptual%20icookies%20multi-sided%20business%20model.pdf
http://irep.iium.edu.my/98207/
https://journals.iium.edu.my/kict/index.php/jisdt/issue/view/32
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