Staff View: A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business

A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business

The purpose of this paper is to present a conceptual iCookies business model, with a digital platform and apps, that is aligned with the United Nations Sustainable Development Goals (SDG) in reducing poverty; building-up valuable skills, decent works and entrepreneurship including among the B40s; an...

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Main Authors:	Akmal, Muhammad 'Afif, Zulkifli, Abdul Muhaimin, Ko Ko, Zin, Ahmad Dahlan, Abdul Rahman
Format:	Article
Language:	English
Published:	IIUM 2022
Subjects:	T Technology (General) T58.6 Management information systems
Online Access:	http://irep.iium.edu.my/98207/7/98207_A%20conceptual%20icookies%20multi-sided%20business%20model.pdf http://irep.iium.edu.my/98207/ https://journals.iium.edu.my/kict/index.php/jisdt/issue/view/32
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spelling	my.iium.irep.982072022-06-07T00:54:16Z http://irep.iium.edu.my/98207/ A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business Akmal, Muhammad 'Afif Zulkifli, Abdul Muhaimin Ko Ko, Zin Ahmad Dahlan, Abdul Rahman T Technology (General) T58.6 Management information systems The purpose of this paper is to present a conceptual iCookies business model, with a digital platform and apps, that is aligned with the United Nations Sustainable Development Goals (SDG) in reducing poverty; building-up valuable skills, decent works and entrepreneurship including among the B40s; and in providing consumers with quality & variety cookies worldwide. The B40 community are struggling to find a stable and decent job especially in this pandemic time. Job opportunity with digital platform to start a business will benefit the low-income people and B40s. B40s pains include lack of funds and skills to start the business. As for sellers, the online marketplace will help them promote and market their products. Digital platform will help sellers gain more customers and making higher sales. Trusted platform will help donors make the donation and feel at ease without having to worries about scam or implicit donation. Donors will attract to make donations on the platform as it is trusted for the transparency of the donation process. The Customer Segments in this paper are organizations & individuals who want to buy their favorite cookies locally & globally; cookies sellers who want to promote their cookies; low-income people (B40), underemployed, and unemployed who want valuable and employable in baking cookies; and donors who want to build philanthropic brand on creating employment and companies who want new generation of employees to learn their cookies. This paper highlights the difficulties faced by various Customer segments along with the conceptual solution to overcome the difficulties. Poverty among B40s (SDG1 - No Poverty), hunger faced by the B40s (SDG2 - Zero Hunger) and unemployment challenges are among the obstacles or significant problems identified (SDG8 - Decent Work and Economic Growth). The key problems were identified, and suitable conceptual solutions were created using the Design Thinking (DT) technique. This process includes completing a literature review, testing, and questionnaires to identify and describe the issue of segments, as well as brainstorming, and testing potential solutions. The methodology adapted for this paper is based on the Design Thinking process using literature review, biz modelling tools namely Business Model Canvas (BMC) and Value Proposition Canvas (VPC), and survey. This paper intends to help the consumer to enjoy variety of cookies around the world and help cookies seller by providing the online platform. Moreover, the B40 people will gain a skill and get job opportunity to make income. Last but not least, the donors can make their donation without any worries. IIUM 2022-05 Article PeerReviewed application/pdf en http://irep.iium.edu.my/98207/7/98207_A%20conceptual%20icookies%20multi-sided%20business%20model.pdf Akmal, Muhammad 'Afif and Zulkifli, Abdul Muhaimin and Ko Ko, Zin and Ahmad Dahlan, Abdul Rahman (2022) A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business. Journal of Information Systems and Digital Technologies, 4 (1). pp. 28-45. E-ISSN 2682-8790 https://journals.iium.edu.my/kict/index.php/jisdt/issue/view/32
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	T Technology (General) T58.6 Management information systems
spellingShingle	T Technology (General) T58.6 Management information systems Akmal, Muhammad 'Afif Zulkifli, Abdul Muhaimin Ko Ko, Zin Ahmad Dahlan, Abdul Rahman A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business
description	The purpose of this paper is to present a conceptual iCookies business model, with a digital platform and apps, that is aligned with the United Nations Sustainable Development Goals (SDG) in reducing poverty; building-up valuable skills, decent works and entrepreneurship including among the B40s; and in providing consumers with quality & variety cookies worldwide. The B40 community are struggling to find a stable and decent job especially in this pandemic time. Job opportunity with digital platform to start a business will benefit the low-income people and B40s. B40s pains include lack of funds and skills to start the business. As for sellers, the online marketplace will help them promote and market their products. Digital platform will help sellers gain more customers and making higher sales. Trusted platform will help donors make the donation and feel at ease without having to worries about scam or implicit donation. Donors will attract to make donations on the platform as it is trusted for the transparency of the donation process. The Customer Segments in this paper are organizations & individuals who want to buy their favorite cookies locally & globally; cookies sellers who want to promote their cookies; low-income people (B40), underemployed, and unemployed who want valuable and employable in baking cookies; and donors who want to build philanthropic brand on creating employment and companies who want new generation of employees to learn their cookies. This paper highlights the difficulties faced by various Customer segments along with the conceptual solution to overcome the difficulties. Poverty among B40s (SDG1 - No Poverty), hunger faced by the B40s (SDG2 - Zero Hunger) and unemployment challenges are among the obstacles or significant problems identified (SDG8 - Decent Work and Economic Growth). The key problems were identified, and suitable conceptual solutions were created using the Design Thinking (DT) technique. This process includes completing a literature review, testing, and questionnaires to identify and describe the issue of segments, as well as brainstorming, and testing potential solutions. The methodology adapted for this paper is based on the Design Thinking process using literature review, biz modelling tools namely Business Model Canvas (BMC) and Value Proposition Canvas (VPC), and survey. This paper intends to help the consumer to enjoy variety of cookies around the world and help cookies seller by providing the online platform. Moreover, the B40 people will gain a skill and get job opportunity to make income. Last but not least, the donors can make their donation without any worries.
format	Article
author	Akmal, Muhammad 'Afif Zulkifli, Abdul Muhaimin Ko Ko, Zin Ahmad Dahlan, Abdul Rahman
author_facet	Akmal, Muhammad 'Afif Zulkifli, Abdul Muhaimin Ko Ko, Zin Ahmad Dahlan, Abdul Rahman
author_sort	Akmal, Muhammad 'Afif
title	A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business
title_short	A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business
title_full	A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business
title_fullStr	A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business
title_full_unstemmed	A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business
title_sort	conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business
publisher	IIUM
publishDate	2022
url	http://irep.iium.edu.my/98207/7/98207_A%20conceptual%20icookies%20multi-sided%20business%20model.pdf http://irep.iium.edu.my/98207/ https://journals.iium.edu.my/kict/index.php/jisdt/issue/view/32
_version_	1735386642264358912
score	13.211869

A conceptual icookies multi-sided business model: build-up skills, enhance job opportunities & entrepreneurship for b40 community in global cookies business

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