Tourism product quality perceptions and big spenders' travel intentions in Malaysia: a comparative study of Southeast Asian and Middle Eastern countries
Tourism has been the second-largest economic driven in Malaysia's economy. This paper aims to examine the mediating role of perceived tourism products quality (TPQ) in Malaysia towards electronic word-of mouth (eWOM) and travelling intentions of Southeast Asia (SEA) and the Middle East. Two-fo...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
UiTM Press
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/96696/7/96696_Tourism%20product%20quality.pdf http://irep.iium.edu.my/96696/ https://www.jthca.org/online-issues |
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