Tourists’ attitude matters for the international travelling intention to Malaysia: a study on tourism quality experience and travel frequency as determinant factors

Purpose: This study explores the mediating role of attitude on tourism quality experience and travel frequency as the determinants of international tourists' intention to visit Malaysia. Design/methodology/approach: This study used the quantitative survey analysis methodology to develop and t...

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Bibliographic Details
Main Authors: Saad, Mazni, Omar, Azizah, Azman Ong, Mohd Hanafi, Tiwari, Veenus
Format: Article
Language:English
Published: Universal Publishers - Boca Raton, Florida, USA 2022
Subjects:
Online Access:http://irep.iium.edu.my/101853/7/101853_Tourists%E2%80%99%20attitude%20matters%20for%20the%20international%20travelling%20intention.pdf
http://irep.iium.edu.my/101853/
http://www.gbmrjournal.com/pdf/v14n3s/V14N3s-103.pdf
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