Staff View: The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs

The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs

The development of halal food industries has created more business opportunities for Muslim entrepreneurs. These Muslim entrepreneurs must ensure that only halal ingredients are used in their food products. Although there is a growing literature on halal management and consumerism, empirical stud...

Full description

Saved in:

Bibliographic Details
Main Authors:	Sari, Rosi Hasna, Ahmad, Anis Najiha, Kartika, Betania
Format:	Article
Language:	English
Published:	IIUM Press 2022
Subjects:	BPH114 Consumption. Halal issues BPH122 Consumption. Halal issues. Specific products. Food and drink TP372.6 Halal food industry
Online Access:	http://irep.iium.edu.my/96606/1/96606_The%20intention%20to%20use%20Halal-certified%20bakery%20ingredients.pdf http://irep.iium.edu.my/96606/ https://journals.iium.edu.my/inst/index.php/hs/article/view/41/46
Tags:	Add Tag No Tags, Be the first to tag this record!

id	my.iium.irep.96606
record_format	dspace
spelling	my.iium.irep.966062022-02-15T00:37:26Z http://irep.iium.edu.my/96606/ The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs Sari, Rosi Hasna Ahmad, Anis Najiha Kartika, Betania BPH114 Consumption. Halal issues BPH122 Consumption. Halal issues. Specific products. Food and drink TP372.6 Halal food industry The development of halal food industries has created more business opportunities for Muslim entrepreneurs. These Muslim entrepreneurs must ensure that only halal ingredients are used in their food products. Although there is a growing literature on halal management and consumerism, empirical studies on certified bakery ingredients and online entrepreneurs are limited. To fill this gap, factors influencing the intention to use halal-certified bakery ingredients among online entrepreneurs are being investigated. The data was obtained from 165 online Muslim entrepreneurs in Malaysia using convenience sampling. The adopted questionnaire was used as a research instrument, grounded by the extended Theory of Planned Behavior (TPB). The TPB model was extended in this study by including additional components to measure self-identity, moral obligation, and barriers. The results obtained based on the path analysis showed that the attitude and subjective norm of the entrepreneurs are both statistically significant in influencing the intention to use halal-certified bakery ingredients. In contrast, entrepreneurs' perceived behaviour control, selfidentity, and moral obligations had no significant influence on the intention to use halal-certified bakery ingredients IIUM Press 2022-01-31 Article PeerReviewed application/pdf en http://irep.iium.edu.my/96606/1/96606_The%20intention%20to%20use%20Halal-certified%20bakery%20ingredients.pdf Sari, Rosi Hasna and Ahmad, Anis Najiha and Kartika, Betania (2022) The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs. Halalsphere, 2 (1). E-ISSN 2773-6040 https://journals.iium.edu.my/inst/index.php/hs/article/view/41/46
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	BPH114 Consumption. Halal issues BPH122 Consumption. Halal issues. Specific products. Food and drink TP372.6 Halal food industry
spellingShingle	BPH114 Consumption. Halal issues BPH122 Consumption. Halal issues. Specific products. Food and drink TP372.6 Halal food industry Sari, Rosi Hasna Ahmad, Anis Najiha Kartika, Betania The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs
description	The development of halal food industries has created more business opportunities for Muslim entrepreneurs. These Muslim entrepreneurs must ensure that only halal ingredients are used in their food products. Although there is a growing literature on halal management and consumerism, empirical studies on certified bakery ingredients and online entrepreneurs are limited. To fill this gap, factors influencing the intention to use halal-certified bakery ingredients among online entrepreneurs are being investigated. The data was obtained from 165 online Muslim entrepreneurs in Malaysia using convenience sampling. The adopted questionnaire was used as a research instrument, grounded by the extended Theory of Planned Behavior (TPB). The TPB model was extended in this study by including additional components to measure self-identity, moral obligation, and barriers. The results obtained based on the path analysis showed that the attitude and subjective norm of the entrepreneurs are both statistically significant in influencing the intention to use halal-certified bakery ingredients. In contrast, entrepreneurs' perceived behaviour control, selfidentity, and moral obligations had no significant influence on the intention to use halal-certified bakery ingredients
format	Article
author	Sari, Rosi Hasna Ahmad, Anis Najiha Kartika, Betania
author_facet	Sari, Rosi Hasna Ahmad, Anis Najiha Kartika, Betania
author_sort	Sari, Rosi Hasna
title	The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs
title_short	The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs
title_full	The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs
title_fullStr	The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs
title_full_unstemmed	The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs
title_sort	intention to use halal-certified bakery ingredients among online muslims entrepreneurs
publisher	IIUM Press
publishDate	2022
url	http://irep.iium.edu.my/96606/1/96606_The%20intention%20to%20use%20Halal-certified%20bakery%20ingredients.pdf http://irep.iium.edu.my/96606/ https://journals.iium.edu.my/inst/index.php/hs/article/view/41/46
_version_	1725972471814815744
score	13.211869

The intention to use Halal-certified bakery ingredients among online Muslims entrepreneurs

Similar Items