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Examining factors that influence IIUM students’ involvement in da’wah activities via social media

Rapid development of new media and communication technology has revolutionised how da’wah is disseminated. Consuming and sharing Islamic content online has become a norm in the contemporary lifestyle of Muslims due to the advancement in social networking and communication technology. However, there...

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Main Authors: Anisa, Rasyida, Tengku Mohd Azzman, Tengku Siti Aisha
Format: Article
Language:English
Published: IIUM 2021
Subjects:
BP1 Islam
H Social Sciences (General)
P87 Communication. Mass media
Online Access:http://irep.iium.edu.my/95649/1/95649_Examining%20factors%20that%20influence%20IIUM%20students%E2%80%99%20involvement.pdf
http://irep.iium.edu.my/95649/
https://journals.iium.edu.my/irkh/index.php/ijohs/index
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spelling my.iium.irep.956492021-12-29T08:02:33Z http://irep.iium.edu.my/95649/ Examining factors that influence IIUM students’ involvement in da’wah activities via social media Anisa, Rasyida Tengku Mohd Azzman, Tengku Siti Aisha BP1 Islam H Social Sciences (General) P87 Communication. Mass media Rapid development of new media and communication technology has revolutionised how da’wah is disseminated. Consuming and sharing Islamic content online has become a norm in the contemporary lifestyle of Muslims due to the advancement in social networking and communication technology. However, there are concerns with credibility, reliability, and accuracy of religious information shared on social media. Communication scholars have long examined social media use among young adults and much of the focus have been on identifying different motives for using social media, and how social media use and intensity predicts motives for using social media. However, not many studies have focused on religious motives in using social media, and how it affects involvement in da’wah activities through social media. The quantitative approach was utilised, using a cross-sectional survey distributed online among IIUM students (N = 275). Overall, as predicted by the uses and gratification theory, social media involvement is positively correlated to motives for using social media. Those who were more involved in using social media were also more likely to engage in da’wah activities via social media. Findings also indicate that students who have more formal exposure to Islam are also more interested in online da’wah activities via social media. Finally, social interaction and informational motives in using social media lead to higher involvement in da’wah activities via social media. Based on the findings, specific suggestions to improve participation in da’wah activities using social media platform are provided in this study. IIUM 2021-12-29 Article PeerReviewed application/pdf en http://irep.iium.edu.my/95649/1/95649_Examining%20factors%20that%20influence%20IIUM%20students%E2%80%99%20involvement.pdf Anisa, Rasyida and Tengku Mohd Azzman, Tengku Siti Aisha (2021) Examining factors that influence IIUM students’ involvement in da’wah activities via social media. IIUM Journal of Human Science, 3 (2). pp. 27-42. ISSN 2682-8731 https://journals.iium.edu.my/irkh/index.php/ijohs/index
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic BP1 Islam
H Social Sciences (General)
P87 Communication. Mass media
spellingShingle BP1 Islam
H Social Sciences (General)
P87 Communication. Mass media
Anisa, Rasyida
Tengku Mohd Azzman, Tengku Siti Aisha
Examining factors that influence IIUM students’ involvement in da’wah activities via social media
description Rapid development of new media and communication technology has revolutionised how da’wah is disseminated. Consuming and sharing Islamic content online has become a norm in the contemporary lifestyle of Muslims due to the advancement in social networking and communication technology. However, there are concerns with credibility, reliability, and accuracy of religious information shared on social media. Communication scholars have long examined social media use among young adults and much of the focus have been on identifying different motives for using social media, and how social media use and intensity predicts motives for using social media. However, not many studies have focused on religious motives in using social media, and how it affects involvement in da’wah activities through social media. The quantitative approach was utilised, using a cross-sectional survey distributed online among IIUM students (N = 275). Overall, as predicted by the uses and gratification theory, social media involvement is positively correlated to motives for using social media. Those who were more involved in using social media were also more likely to engage in da’wah activities via social media. Findings also indicate that students who have more formal exposure to Islam are also more interested in online da’wah activities via social media. Finally, social interaction and informational motives in using social media lead to higher involvement in da’wah activities via social media. Based on the findings, specific suggestions to improve participation in da’wah activities using social media platform are provided in this study.
format Article
author Anisa, Rasyida
Tengku Mohd Azzman, Tengku Siti Aisha
author_facet Anisa, Rasyida
Tengku Mohd Azzman, Tengku Siti Aisha
author_sort Anisa, Rasyida
title Examining factors that influence IIUM students’ involvement in da’wah activities via social media
title_short Examining factors that influence IIUM students’ involvement in da’wah activities via social media
title_full Examining factors that influence IIUM students’ involvement in da’wah activities via social media
title_fullStr Examining factors that influence IIUM students’ involvement in da’wah activities via social media
title_full_unstemmed Examining factors that influence IIUM students’ involvement in da’wah activities via social media
title_sort examining factors that influence iium students’ involvement in da’wah activities via social media
publisher IIUM
publishDate 2021
url http://irep.iium.edu.my/95649/1/95649_Examining%20factors%20that%20influence%20IIUM%20students%E2%80%99%20involvement.pdf
http://irep.iium.edu.my/95649/
https://journals.iium.edu.my/irkh/index.php/ijohs/index
_version_ 1720979927489052672
score 13.211869

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