Food advertisements in Malaysia ideal tools for da'wah?

The increased usage of advertisements in Malaysia makes their examination important as evident through the potential increase in ADEX in the second quarter of 2022 as reported by Kenanga Research. The notion of advertisements affecting target audiences in ways that could shape their perception of re...

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Bibliographic Details
Main Authors: Mokhtar, Aida, Wahid, Norashikin
Format: Conference or Workshop Item
Language:English
English
Published: 2022
Subjects:
Online Access:http://irep.iium.edu.my/100171/1/FOOD%20ADVERTISEMENTS%20IN%20MALAYSIA%20-%2023%20Sept-forsubmission.pdf
http://irep.iium.edu.my/100171/2/prog%20schedule%20conference.jpeg
http://irep.iium.edu.my/100171/
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