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Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19

The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self manage their health. Using a framework based on Stimulus-Organism-Response...

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Main Authors: Uzir, Md Uzir Hossain, Al Halbusi, Hussam, Lim, Rodney, Jerin, Ishraq, Abdul Hamid, Abu Bakar, Ramayah, Thurasamy, Haque, A. K. M. Ahasanul
Format: Article
Language:English
English
Published: Elsevier 2021
Subjects:
HF Commerce
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/94716/1/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction.pdf
http://irep.iium.edu.my/94716/2/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction_SCOPUS.pdf
http://irep.iium.edu.my/94716/
https://www.sciencedirect.com/science/article/pii/S0160791X21002554
https://doi.org/10.1016/j.techsoc.2021.101780
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spelling my.iium.irep.947162021-12-13T01:44:50Z http://irep.iium.edu.my/94716/ Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19 Uzir, Md Uzir Hossain Al Halbusi, Hussam Lim, Rodney Jerin, Ishraq Abdul Hamid, Abu Bakar Ramayah, Thurasamy Haque, A. K. M. Ahasanul HF Commerce HF5001 Business. Business Administration The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self manage their health. Using a framework based on Stimulus-Organism-Response (S–O-R) theory, this present study aimed to explore the use of AI-enabled smartwatches for health purposes, in particular the effects of product quality, service quality, perceived convenience, and perceived ease of use on user experience, trust and user satisfaction. Based on a purposive survey sample of 486 smartphone users in Bangladesh, data collected was analyzed using SPSS software for elementary analyses and PLS-SEM for hypotheses testing. The findings showed that the predictors, namely product quality, service quality, perceived convenience, and perceived ease of use, significantly affected user experience and trust. Similarly, user experience and trust were influential on user satisfaction and played partial mediating roles between predictors and user satisfaction. Besides, gender and age moderate the relationships of experience and trust with customer satisfaction. These findings support the S–O-R theoretical framework and have practical implications for brand and marketing managers of smartwatches in developing product features and understanding users’ attitudes and behaviours. Elsevier 2021-10-14 Article PeerReviewed application/pdf en http://irep.iium.edu.my/94716/1/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction.pdf application/pdf en http://irep.iium.edu.my/94716/2/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction_SCOPUS.pdf Uzir, Md Uzir Hossain and Al Halbusi, Hussam and Lim, Rodney and Jerin, Ishraq and Abdul Hamid, Abu Bakar and Ramayah, Thurasamy and Haque, A. K. M. Ahasanul (2021) Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19. Technology in Society, 67. pp. 1-18. ISSN 0160-791X https://www.sciencedirect.com/science/article/pii/S0160791X21002554 https://doi.org/10.1016/j.techsoc.2021.101780
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HF Commerce
HF5001 Business. Business Administration
spellingShingle HF Commerce
HF5001 Business. Business Administration
Uzir, Md Uzir Hossain
Al Halbusi, Hussam
Lim, Rodney
Jerin, Ishraq
Abdul Hamid, Abu Bakar
Ramayah, Thurasamy
Haque, A. K. M. Ahasanul
Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
description The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self manage their health. Using a framework based on Stimulus-Organism-Response (S–O-R) theory, this present study aimed to explore the use of AI-enabled smartwatches for health purposes, in particular the effects of product quality, service quality, perceived convenience, and perceived ease of use on user experience, trust and user satisfaction. Based on a purposive survey sample of 486 smartphone users in Bangladesh, data collected was analyzed using SPSS software for elementary analyses and PLS-SEM for hypotheses testing. The findings showed that the predictors, namely product quality, service quality, perceived convenience, and perceived ease of use, significantly affected user experience and trust. Similarly, user experience and trust were influential on user satisfaction and played partial mediating roles between predictors and user satisfaction. Besides, gender and age moderate the relationships of experience and trust with customer satisfaction. These findings support the S–O-R theoretical framework and have practical implications for brand and marketing managers of smartwatches in developing product features and understanding users’ attitudes and behaviours.
format Article
author Uzir, Md Uzir Hossain
Al Halbusi, Hussam
Lim, Rodney
Jerin, Ishraq
Abdul Hamid, Abu Bakar
Ramayah, Thurasamy
Haque, A. K. M. Ahasanul
author_facet Uzir, Md Uzir Hossain
Al Halbusi, Hussam
Lim, Rodney
Jerin, Ishraq
Abdul Hamid, Abu Bakar
Ramayah, Thurasamy
Haque, A. K. M. Ahasanul
author_sort Uzir, Md Uzir Hossain
title Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
title_short Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
title_full Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
title_fullStr Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
title_full_unstemmed Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
title_sort applied artificial intelligence and user satisfaction: smartwatch usage for healthcare in bangladesh during covid-19
publisher Elsevier
publishDate 2021
url http://irep.iium.edu.my/94716/1/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction.pdf
http://irep.iium.edu.my/94716/2/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction_SCOPUS.pdf
http://irep.iium.edu.my/94716/
https://www.sciencedirect.com/science/article/pii/S0160791X21002554
https://doi.org/10.1016/j.techsoc.2021.101780
_version_ 1720436649712680960
score 13.211869

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