Applied Artificial Intelligence and user satisfaction: Smartwatch usage for healthcare in Bangladesh during COVID-19
The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare. Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self manage their health. Using a framework based on Stimulus-Organism-Response...
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| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English English |
| Published: |
Elsevier
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94716/1/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction.pdf http://irep.iium.edu.my/94716/2/94716_Applied%20Artificial%20Intelligence%20and%20user%20satisfaction_SCOPUS.pdf http://irep.iium.edu.my/94716/ https://www.sciencedirect.com/science/article/pii/S0160791X21002554 https://doi.org/10.1016/j.techsoc.2021.101780 |
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| Summary: | The evolution of Artificial Intelligence (AI) has revolutionized many aspects of human life, including healthcare.
Amidst the Covid-19 pandemic, AI-enabled smartwatches are being used to help users to self-monitor and self manage their health. Using a framework based on Stimulus-Organism-Response (S–O-R) theory, this present
study aimed to explore the use of AI-enabled smartwatches for health purposes, in particular the effects of
product quality, service quality, perceived convenience, and perceived ease of use on user experience, trust and
user satisfaction. Based on a purposive survey sample of 486 smartphone users in Bangladesh, data collected was
analyzed using SPSS software for elementary analyses and PLS-SEM for hypotheses testing. The findings showed
that the predictors, namely product quality, service quality, perceived convenience, and perceived ease of use,
significantly affected user experience and trust. Similarly, user experience and trust were influential on user
satisfaction and played partial mediating roles between predictors and user satisfaction. Besides, gender and age
moderate the relationships of experience and trust with customer satisfaction. These findings support the S–O-R
theoretical framework and have practical implications for brand and marketing managers of smartwatches in
developing product features and understanding users’ attitudes and behaviours. |
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