Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19
Purpose This paper aims to intend to ascertain whether corporate social responsibility (CSR) can serve as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19 pandemic. Starting from being nice to do, the emergence of the Covid-19 pandemic has brought C...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Limited
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/92536/7/92536_Corporate%20social%20responsibility%20as%20an%20effective%20promotional%20tool.pdf http://irep.iium.edu.my/92536/ https://www.emerald.com/insight/content/doi/10.1108/JIMA-09-2020-0287/full/html?casa_token=TKGuVHWgj60AAAAA:toBrHA922aZXCwGVFldxojHbRIgrqNcITbg69f8P_jX4RGSzek_AaM_0Dz39p3T-dFolh2ct859y11MgHbBOiDr2V8OCcbfz6QcKPOq7I4PgXw0 https://doi.org/10.1108/JIMA-09-2020-0287 |
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