Halal certification mark, brand quality, and awareness: do they influence buying decisions of Nigerian consumers?
Purpose – This paper intends to ascertain whether halal certification mark, halal brand quality, and halal awareness influence Nigerian consumers when making buying decisions. Design/methodology/approach – The researchers reflect on the newly collected data to shed light on this issue from perspe...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/74267/7/74267%20Halal%20Certification%20Mark%20Brand%20Quality.pdf http://irep.iium.edu.my/74267/ |
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