Islamic banks’ brand personality and customer satisfaction: an empirical investigation through SEM
Purpose – Brand personality plays an important role in affecting customer satisfaction. The Muslim population is estimated to reach 30% of the world’s population, and it is considered as the fastest growing religion in the world. To tap into this market, it is important to explore various aspects...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Emerald Publishing Limited
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/90260/1/90260_Islamic%20banks%E2%80%99%20brand%20personality%20and%20customer%20satisfaction.pdf http://irep.iium.edu.my/90260/2/90260_Islamic%20banks%E2%80%99%20brand%20personality%20and%20customer%20satisfaction_SCOPUS.pdf http://irep.iium.edu.my/90260/ https://www.emerald.com/insight/content/doi/10.1108/JIABR-05-2020-0149/full/html https://doi.org/10.1108/JIABR-05-2020-0149 |
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http://irep.iium.edu.my/90260/1/90260_Islamic%20banks%E2%80%99%20brand%20personality%20and%20customer%20satisfaction.pdfhttp://irep.iium.edu.my/90260/2/90260_Islamic%20banks%E2%80%99%20brand%20personality%20and%20customer%20satisfaction_SCOPUS.pdf
http://irep.iium.edu.my/90260/
https://www.emerald.com/insight/content/doi/10.1108/JIABR-05-2020-0149/full/html
https://doi.org/10.1108/JIABR-05-2020-0149