Corpus based analysis on the promotional language of halal food products
Halal industry is dominating the global scene with endless potential and this has driven Malaysia even more to be the world’s best halal hub. There are many studies done on consumers purchasing behaviour in relation to halal awareness, however little attention is given to the medium of discourse b...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/85543/24/85543%20programme%20poster%20and%20abstract.pdf http://irep.iium.edu.my/85543/13/MCRS2020-fasiha.pdf http://irep.iium.edu.my/85543/ |
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