Promotional Language of the Local and International Brands of Halal Food Products: A Comparative Analysis
The growing popularity of halal products around the world has opened up the market segment with an abundance of potential. On Malaysia’s road to being a global halal hub by 2020, the mechanics of marketing halal food has been identified as one of the significant contributing factors. Hence, this pap...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/75074/22/ALAPP.pdf http://irep.iium.edu.my/75074/ |
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