Underlying the dimension of knowledge factors in purchasing Halal product among Muslim consumers
This paper aims to investigate the dimension of knowledge factors of Muslim society’s purchase intention towards Halal products. Knowledge and religious belief are used as the independent variable while consumers’ factor intention is the dependent one. A quantitative study in this research utilizes...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Malaysian Journal of Social Sciences and Humanities (MJSSH)
2020
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80607/1/80607_Underlying%20the%20Dimension%20of%20Knowledge%20Factors.pdf http://irep.iium.edu.my/80607/ https://msocialsciences.com/index.php/mjssh/article/view/387/276 |
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