The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study
Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Hal...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
BI Institute
2019
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/80044/1/80044_The%20role%20of%20halal%20certification.pdf http://irep.iium.edu.my/80044/ https://jimf-bi.org/index.php/JIMF/article/view/1048/742 https://doi.org/10.21098/jimf.v5i1.1048 |
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