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The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study

Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Hal...

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Main Authors: Perdana, Firdaus Fanny Putera, Jan, Muhammad Tahir, Altunişik, Remzi, Jaswir, Irwandi, Muflih, Betania Kartika
Format: Article
Language:English
Published: BI Institute 2019
Subjects:
BPH Islamic Economics
H Social Sciences (General)
TP368 Food processing and manufacture
Online Access:http://irep.iium.edu.my/80044/1/80044_The%20role%20of%20halal%20certification.pdf
http://irep.iium.edu.my/80044/
https://jimf-bi.org/index.php/JIMF/article/view/1048/742
https://doi.org/10.21098/jimf.v5i1.1048
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spelling my.iium.irep.800442020-04-08T05:21:43Z http://irep.iium.edu.my/80044/ The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study Perdana, Firdaus Fanny Putera Jan, Muhammad Tahir Altunişik, Remzi Jaswir, Irwandi Muflih, Betania Kartika BPH Islamic Economics H Social Sciences (General) TP368 Food processing and manufacture Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Halal certification studies in the MENA region are found to be quite minimal to non-existent. The paper is designated to analyze the effects of Halal certification towards the purchase intention of Muslim consumers on food products from Muslim majority countries in the MENA countries. Theory of Planned Behavior (TPB) was used as a platform to predict the consumers’ intention to purchase the Halal certified products. A self-administered questionnaire was selected as a method and the respondents are the Muslim consumers living in certain areas of Klang Valley, Malaysia. Five hundred questionnaires were distributed, and 417 questionnaires were considered usable. Structural Equation Modeling (SEM) was used as a method in this research. Attitude, Subjective Norm, and Perceived Behavioral Control showed a strong correlation with Purchase Intention and the results were statistically significant at p < 0.05. Algeria was found to be the least trustworthy country by the respondents, followed by Iran, Lebanon, Iraq, and Bahrain. The results indicate that the presence of Halal certification is important and will be profitable for the food industry players in the MENA region. Despite being Muslim majority countries, it is important to ensure the presence of Halal certification in the products from MENA countries, especially from those that received low scores in the country of origin study. BI Institute 2019-03-15 Article PeerReviewed application/pdf en http://irep.iium.edu.my/80044/1/80044_The%20role%20of%20halal%20certification.pdf Perdana, Firdaus Fanny Putera and Jan, Muhammad Tahir and Altunişik, Remzi and Jaswir, Irwandi and Muflih, Betania Kartika (2019) The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study. Journal of Islamic Monetary Economics and Finance, 5 (1). pp. 63-88. ISSN 2460-6146 E-ISSN 2460-6618 https://jimf-bi.org/index.php/JIMF/article/view/1048/742 https://doi.org/10.21098/jimf.v5i1.1048
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic BPH Islamic Economics
H Social Sciences (General)
TP368 Food processing and manufacture
spellingShingle BPH Islamic Economics
H Social Sciences (General)
TP368 Food processing and manufacture
Perdana, Firdaus Fanny Putera
Jan, Muhammad Tahir
Altunişik, Remzi
Jaswir, Irwandi
Muflih, Betania Kartika
The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study
description Kullu Halal (all Halal) is a concept that is highly applied in the Middle Eastern and North African (MENA) region as the majority of the population is Muslim. Many products from non-Muslim countries are also exported to the MENA countries and some of them are exposed to animal-based ingredients. Halal certification studies in the MENA region are found to be quite minimal to non-existent. The paper is designated to analyze the effects of Halal certification towards the purchase intention of Muslim consumers on food products from Muslim majority countries in the MENA countries. Theory of Planned Behavior (TPB) was used as a platform to predict the consumers’ intention to purchase the Halal certified products. A self-administered questionnaire was selected as a method and the respondents are the Muslim consumers living in certain areas of Klang Valley, Malaysia. Five hundred questionnaires were distributed, and 417 questionnaires were considered usable. Structural Equation Modeling (SEM) was used as a method in this research. Attitude, Subjective Norm, and Perceived Behavioral Control showed a strong correlation with Purchase Intention and the results were statistically significant at p < 0.05. Algeria was found to be the least trustworthy country by the respondents, followed by Iran, Lebanon, Iraq, and Bahrain. The results indicate that the presence of Halal certification is important and will be profitable for the food industry players in the MENA region. Despite being Muslim majority countries, it is important to ensure the presence of Halal certification in the products from MENA countries, especially from those that received low scores in the country of origin study.
format Article
author Perdana, Firdaus Fanny Putera
Jan, Muhammad Tahir
Altunişik, Remzi
Jaswir, Irwandi
Muflih, Betania Kartika
author_facet Perdana, Firdaus Fanny Putera
Jan, Muhammad Tahir
Altunişik, Remzi
Jaswir, Irwandi
Muflih, Betania Kartika
author_sort Perdana, Firdaus Fanny Putera
title The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study
title_short The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study
title_full The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study
title_fullStr The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study
title_full_unstemmed The role of Halal certification on purchase intention towards food products from MENA countries: a SEM study
title_sort role of halal certification on purchase intention towards food products from mena countries: a sem study
publisher BI Institute
publishDate 2019
url http://irep.iium.edu.my/80044/1/80044_The%20role%20of%20halal%20certification.pdf
http://irep.iium.edu.my/80044/
https://jimf-bi.org/index.php/JIMF/article/view/1048/742
https://doi.org/10.21098/jimf.v5i1.1048
_version_ 1665894810738753536
score 13.211869

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