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The use of social media for trip planning process: study of domestic tourists to Pahang

In recent years, the use and reliance of social media by tourists have increased. Social media becomes the alternative to traditional media in the process of trip planning and travel decisions. This study aims to identify the influences of social media towards the trip planning process, which are...

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Main Authors: Fouzai @ Fauzi, Fatin Shafiqa, Abdul Latif, Samshul Amry
Format: Conference or Workshop Item
Language:English
Published: Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019
Subjects:
HF Commerce
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/77956/1/77956-DRSAM.pdf
http://irep.iium.edu.my/77956/
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spelling my.iium.irep.779562020-07-13T06:36:43Z http://irep.iium.edu.my/77956/ The use of social media for trip planning process: study of domestic tourists to Pahang Fouzai @ Fauzi, Fatin Shafiqa Abdul Latif, Samshul Amry HF Commerce HF5001 Business. Business Administration In recent years, the use and reliance of social media by tourists have increased. Social media becomes the alternative to traditional media in the process of trip planning and travel decisions. This study aims to identify the influences of social media towards the trip planning process, which are pre, during, and post-trip among domestic tourists who visited the state of Pahang, Malaysia. This quantitative study identified the influences of social media on two areas, namely the trip planning process and the perceived level of trust. The data were collected using self-administered online questionnaires from domestic tourists who had visited the state within the past 12 months. The findings of this study indicate that the respondents use social media predominantly before the trip. The findings also show that travel information obtained through social media is perceived as trustworthy and reliable by the respondents. Future researchers may include larger samples from other demographic segments as well as the inclusion of other tourist classification Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus 2019-12 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/77956/1/77956-DRSAM.pdf Fouzai @ Fauzi, Fatin Shafiqa and Abdul Latif, Samshul Amry (2019) The use of social media for trip planning process: study of domestic tourists to Pahang. In: International Language and Tourism Conference 2019, 18 - 19 Oct 2019, IIUM Edu Hub Pagoh, Muar Johor.
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HF Commerce
HF5001 Business. Business Administration
spellingShingle HF Commerce
HF5001 Business. Business Administration
Fouzai @ Fauzi, Fatin Shafiqa
Abdul Latif, Samshul Amry
The use of social media for trip planning process: study of domestic tourists to Pahang
description In recent years, the use and reliance of social media by tourists have increased. Social media becomes the alternative to traditional media in the process of trip planning and travel decisions. This study aims to identify the influences of social media towards the trip planning process, which are pre, during, and post-trip among domestic tourists who visited the state of Pahang, Malaysia. This quantitative study identified the influences of social media on two areas, namely the trip planning process and the perceived level of trust. The data were collected using self-administered online questionnaires from domestic tourists who had visited the state within the past 12 months. The findings of this study indicate that the respondents use social media predominantly before the trip. The findings also show that travel information obtained through social media is perceived as trustworthy and reliable by the respondents. Future researchers may include larger samples from other demographic segments as well as the inclusion of other tourist classification
format Conference or Workshop Item
author Fouzai @ Fauzi, Fatin Shafiqa
Abdul Latif, Samshul Amry
author_facet Fouzai @ Fauzi, Fatin Shafiqa
Abdul Latif, Samshul Amry
author_sort Fouzai @ Fauzi, Fatin Shafiqa
title The use of social media for trip planning process: study of domestic tourists to Pahang
title_short The use of social media for trip planning process: study of domestic tourists to Pahang
title_full The use of social media for trip planning process: study of domestic tourists to Pahang
title_fullStr The use of social media for trip planning process: study of domestic tourists to Pahang
title_full_unstemmed The use of social media for trip planning process: study of domestic tourists to Pahang
title_sort use of social media for trip planning process: study of domestic tourists to pahang
publisher Kulliyyah of Languages and Management, International Islamic University Malaysia, Pagoh Campus
publishDate 2019
url http://irep.iium.edu.my/77956/1/77956-DRSAM.pdf
http://irep.iium.edu.my/77956/
_version_ 1672610149179588608
score 13.211869

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