Language and culture in English for business purposes: noticing their importance through television advertisements

This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restatin...

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Bibliographic Details
Main Authors: Rashid Ali, Farrah Diebaa, Ahmad, Farrah
Format: Article
Language:English
Published: UTM Malaysia 2013
Subjects:
Online Access:http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf
http://irep.iium.edu.my/67861/
http://app.penerbit.utm.my/OnlineEspMalaysia/19/vol_19_dec_2013_27_41.pdf
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