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Language and culture in English for business purposes: noticing their importance through television advertisements

This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restatin...

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Main Authors: Rashid Ali, Farrah Diebaa, Ahmad, Farrah
Format: Article
Language:English
Published: UTM Malaysia 2013
Subjects:
HB Economic Theory
HB3711 Business cycles. Economic fluctuations
PE English
PI Oriental languages and literatures
Online Access:http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf
http://irep.iium.edu.my/67861/
http://app.penerbit.utm.my/OnlineEspMalaysia/19/vol_19_dec_2013_27_41.pdf
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spelling my.iium.irep.678612018-12-13T07:52:58Z http://irep.iium.edu.my/67861/ Language and culture in English for business purposes: noticing their importance through television advertisements Rashid Ali, Farrah Diebaa Ahmad, Farrah HB Economic Theory HB3711 Business cycles. Economic fluctuations PE English PI Oriental languages and literatures This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restating and reinforcing the importance of understanding cultural differences in written and spoken business communication to the EBP learners. Prior to the study, the students failed to see that the world communities are built of general and personal cultures. The term culture and subculture did not really bother them as they were not able to see what culture constitutes of. Hence, miscommunication caused by cultural bias was often seen in their outcomes. However, once they were able to notice the different cultural elements presented in the nine culturally-embedded television advertisements, it has been observed that the students were more sensitive towards their selection of words, phrases, sentence structures and their written or spoken styles. They were more careful when using vernacular language, idioms, over-generalization and under-generalization words. Reducing the number of miscommunication possibilities caused by wrong selection of words, phrases and written or spoken styles is crucial. Thus, by arriving at such conclusion, it can be assumed that now the students have realized the important roles played by both language and culture in EBP settings UTM Malaysia 2013-12 Article PeerReviewed application/pdf en http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf Rashid Ali, Farrah Diebaa and Ahmad, Farrah (2013) Language and culture in English for business purposes: noticing their importance through television advertisements. ESP Malaysia, 19. pp. 27-41. ISSN 0128–732X http://app.penerbit.utm.my/OnlineEspMalaysia/19/vol_19_dec_2013_27_41.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HB Economic Theory
HB3711 Business cycles. Economic fluctuations
PE English
PI Oriental languages and literatures
spellingShingle HB Economic Theory
HB3711 Business cycles. Economic fluctuations
PE English
PI Oriental languages and literatures
Rashid Ali, Farrah Diebaa
Ahmad, Farrah
Language and culture in English for business purposes: noticing their importance through television advertisements
description This study aimed to look at the awareness of Malaysian English for Business Purposes (EBP) students on the importance of using appropriate language in relation to cultural differences in an international business setting. This research was conducted as a result of several stressful hours of restating and reinforcing the importance of understanding cultural differences in written and spoken business communication to the EBP learners. Prior to the study, the students failed to see that the world communities are built of general and personal cultures. The term culture and subculture did not really bother them as they were not able to see what culture constitutes of. Hence, miscommunication caused by cultural bias was often seen in their outcomes. However, once they were able to notice the different cultural elements presented in the nine culturally-embedded television advertisements, it has been observed that the students were more sensitive towards their selection of words, phrases, sentence structures and their written or spoken styles. They were more careful when using vernacular language, idioms, over-generalization and under-generalization words. Reducing the number of miscommunication possibilities caused by wrong selection of words, phrases and written or spoken styles is crucial. Thus, by arriving at such conclusion, it can be assumed that now the students have realized the important roles played by both language and culture in EBP settings
format Article
author Rashid Ali, Farrah Diebaa
Ahmad, Farrah
author_facet Rashid Ali, Farrah Diebaa
Ahmad, Farrah
author_sort Rashid Ali, Farrah Diebaa
title Language and culture in English for business purposes: noticing their importance through television advertisements
title_short Language and culture in English for business purposes: noticing their importance through television advertisements
title_full Language and culture in English for business purposes: noticing their importance through television advertisements
title_fullStr Language and culture in English for business purposes: noticing their importance through television advertisements
title_full_unstemmed Language and culture in English for business purposes: noticing their importance through television advertisements
title_sort language and culture in english for business purposes: noticing their importance through television advertisements
publisher UTM Malaysia
publishDate 2013
url http://irep.iium.edu.my/67861/1/ESP%20Malaysia%20%282013%29.pdf
http://irep.iium.edu.my/67861/
http://app.penerbit.utm.my/OnlineEspMalaysia/19/vol_19_dec_2013_27_41.pdf
_version_ 1643618342671482880
score 13.211869

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