Measuring customer perceptions index using CMAC speech emotion mapping
Customer perception is very important in ensuring the positive feedbacks and endurance of a product or service in the market. Marketers conduct customer satisfaction survey to measure customer's need, expectation and experience through multiple instruments; such as verbal and written survey...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
IEEE Computer Society
2014
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/58455/26/58455-Measuring%20Customer%20Perceptions%20Index.pdf http://irep.iium.edu.my/58455/4/58455_Measuring%20customer%20perceptions%20index%20using%20CMAC%20speech%20emotion%20mapping_SCOPUS.pdf http://irep.iium.edu.my/58455/ http://ieeexplore.ieee.org/stamp/stamp.jsp?tp=&arnumber=6836605 |
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| Summary: | Customer perception is very important in ensuring
the positive feedbacks and endurance of a product or service in
the market. Marketers conduct customer satisfaction survey to
measure customer's need, expectation and experience through
multiple instruments; such as verbal and written survey. In
this paper, an exploratory approach of speech emotion
mapping using cerebellum model articulation controller is
proposed to gauge respondents' perception index through
telephone survey. Experimental results show that such
approach has a potential to be used as an alternative tool to
discriminate respondents' perception. |
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